Direct mail is a strategy which uses the good old post man to deliver a letter. We love the approach of lumpy mail to get the attention of key decision makers. A lumpy mail is basically a mail out which has a gift or something inside which creates a lump.
With this strategy we have seen many business get the attention and generate great outcomes with media, alliances partners and customers.
In this episode Christo Hall takes you step by step through the process of knowing who to target, creating your message, finding a lumpy mail gift to include, how to follow up to generate the best results. Christo also shares different industry examples and the results they have got.
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