Basic Bananas Journal
The latest tips from the Basic Bananas team
The 60-Minute Small Business Marketing Reset
Marketing & Business Growth The 60-Minute Small Business Marketing Reset Feel like your marketing needs a little love, but the thought of creating an enormous marketing plan makes you want to hide under your desk? Good news. You do not need to...
Stop Selling Features: The 10-Minute “So What?” Test for Small Businesses
Marketing & Messaging Stop Selling Features: The 10-Minute "So What?" Test for Small Businesses If you read one more business website bragging about its "synergistic paradigms" or "cutting-edge solutions," you might actually scream. We...
High Tech High Touch Marketing Guide: 2026
Innovation & Connection High-Tech, High-Touch: The 2026 Guide to Using AI Without Losing Your Soul It is 2026, and if one more person tells you to "prompt engineer" your way to success, you might actually throw your laptop out the window. We...
Anti Hustle Marketing for Small Business
Marketing & Mindset The Anti-Hustle Marketing Guide: 3 Ways to Attract Clients When You Just Want a Nap Feeling completely peeled and exhausted trying to maintain a flawless content schedule? If the mere thought of writing another sales pitch...
Stop Trying to Look Big: Why “Unpolished” Marketing is Your Secret Weapon
Marketing Strategy Stop Trying to Look Big: Why "Unpolished" Marketing is Your Secret Weapon Feeling completely exhausted trying to maintain a flawless, corporate-looking social media grid? If you're spending more time stressing over ring lights...
SEO Isn’t Dead: The Search Funnel Just Got a Whole Lot Bigger
SEO & Digital Strategy SEO Isn’t Dead: The Search Funnel Just Got a Whole Lot Bigger Notice a dip in your website traffic? If your search strategy is still completely glued to traditional keywords and Google clicks, it’s time for a juicy...
How to Delegate Your Marketing Without Dropping the Ball
Team & Delegation Stop Doing It All: How to Delegate Your Marketing Without Dropping the Ball You have reached a ceiling on what you can do yourself. Here is a guide on how to safely hand over the marketing reins so you can focus on scaling...
How to Fix Your Lead Flow Without Paid Ads
Conversion Strategy Stop Buying Water for a Leaky Bucket: How to Fix Your Lead Flow You don't always need to pay for more traffic. Often, the fastest way to grow your business is to stop losing the visitors you already have by fixing the leaks in...
A 72-Hour Marketing Plan to Boost Cash Flow
Cash Flow Strategy A Practical 72-Hour Marketing Plan to Improve Cash Flow Cash flow pressure happens to almost every business owner at some point. The good news is that you often don't need more advertising. You simply need to activate the...