In this episode, Franziska explores the profound impact of infusing courage into your marketing and branding efforts. 🌈

Franziska offers four key insights to inject courage into your business growth strategies:

  1. Microniching 🎯: It takes courage to zoom in on a specific niche. Rather than casting a wide net, focus sharply on your ideal audience. The clearer your target, the stronger your brand’s resonance within their hearts and minds.
  2. Bold Messaging 🔥: Stand tall and let your brand’s voice ring out with confidence! Don’t just blend in; make a statement that leaves an indelible mark. Express your brand’s core beliefs boldly and proudly, ensuring you’re not just seen, but remembered.
  3. Talk-About-Ability 💫: Craft experiences that spark conversation and captivate your audience. Delve into your customer journey, refining each touchpoint to create moments that beg to be shared. Let your brand become the topic of discussion, driving engagement and loyalty.
  4. Taking the Road Less Traveled 🌊: Forge your own path rather than following the crowd. Challenge conventions and embrace innovation. Draw inspiration from pioneers like Richard Branson, who fearlessly ventured into uncharted territory. By daring to be different, you’ll carve out a distinct identity and earn admiration for your boldness.

Each point emphasizes the importance of courage in marketing and branding, urging listeners to take bold steps to stand out and make a lasting impression. ✨

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Franziska: Hi, and welcome back to Basic Bananas TV. I wanted to share with you something that, uh, a question that I got asked the other day when I was doing a keynote on courage, the courage map. And someone asked me, how do you sprinkle a dash of courage into your marketing and branding?
So how can you infuse your marketing and your branding with a bit of courage? And it’s such a great question and one we should ponder because the marketing that we put out there, our communication that we put out there, that is different, that is more brave, bold, will also gain more traction, will be more engaging for your audiences.
So I would love to share with you four questions, things that you can consider to infuse a bit of courage into your marketing and into your branding. The first one is micro-niching. It does take courage to go after a micro niche. So what is really useful when it comes to engaging your audiences is to be hyper focused in your targeting instead of trying to be for everyone.
So being super clear who your service or your product is for, who you want to attract, who you want to connect with, who you want your brand to be felt. Not just seen, but felt. Who is it? And when you do microniching, your level of attraction for that micro-niche will go up massively and you will also be talk aboutable.
Second one is bold messaging. So taking a stance and expressing your brand’s core beliefs with confidence. I feel like that is so important. So it’s not just about being noticed, it’s about being remembered for what stands for. Standing up. Sorry. For standing up for something that really matters. That’s the second part, so bold messaging.
Third part is talk about ability, which I mentioned before. So talk about ability means for you to become talk aboutable by focus on a really good customer journey. So relooking at your customer journey and creating experiences. Sorry, I’m a bit stumbling today. I don’t know why. We’ll keep it real here so we won’t cut it, uh, out.
Creating experiences that are so engaging and unique that people can’t help but talk about you and you can continuously do that. I’ll do a separate episode on this topic because I find it is so powerful to look at your entire customer journey and look at how can you make it better, how can you make it more courageous?
How can you be more courageous in your touch points. And number four is, this is one for all of us to remind ourselves of is to take the road less traveled. And of course, there’s a really famous poem by Robert Frost, and it’s about not following what everyone else is doing, but instead doing your own thing, doing things differently, and having the courage to do.
You. Um, know, one of my favorite examples is definitely Richard Branson, who also wrote the foreword for my book the Courage map. And he’s someone who did that in most industries. He would enter an industry and he would courageously look at what are other people not doing in his industry.
How can we do things better? So even point three about talk about ability and doing customer journey really well. He’s someone who did that really well. So how can you do that? How can you take the road less traveled? How can you be bold in taking that road that other people are not taking?
So I hope this is super helpful for you. I will unpack some of these four points in separate videos for you. And as always, thank you so much for tuning in. Apologies for stumbling a bit today. I am not sure why. And thank you for being here. Thank you for being in our community.