Perceptionism – How are you being perceived by your market?

by Basic Bananas | Nov 13, 2014 | Basic Bananas Blog - Marketing Articles

Walking down a busy New York City street with a dear friend a month ago, I spied a guy dressed in expressively colourful clothes coming towards us, singing out loud as music blasts in his ears. My friend whispered, “What a funny character”. “Maybe we are the funny...

How to use Images to Rank Higher in Google

by Basic Bananas | Oct 26, 2014 | Basic Bananas Blog - Marketing Articles

Here is a very simple tip to implement, which will improve your online marketing. I just got off the phone with one of my good friends who runs a multimillion dollar per year business from his spare bedroom. *Some of you will be able to guess who he is, he shared a...

From S**** to HIT – Providing remarkable customer experiences

by Basic Bananas | Oct 20, 2014 | Basic Bananas Blog - Marketing Articles

The other day I flew back to Sydney from New York and just as I was dreaming of unicorns, rainbows and shooting stars, someone suddenly jolted me out of my sleep by yanking my seat up. ‘It‘s dinner time‘, the flight attendant said. ‘Brilliant‘ I thought, I‘d much...

The Unasked Question – Who Are You, Really?

by Basic Bananas | Oct 8, 2014 | Basic Bananas Blog - Marketing Articles

Some people thought I was a little weird when I asked them ‘who are you, really!‘ Last week I went to a spoken word performance with a few friends in Venice Beach. Mustafa Effortless, an incredibly talented artist made us all think about first-world issues. In one of...

Carry-On Only! How to narrow down your choices

by Basic Bananas | Sep 22, 2014 | Basic Bananas Blog - Marketing Articles

My bags are packed and I‘m ready to go. Luckily my packing process is pretty smooth nowadays as I‘ve really figured out how to avoid over packing. Being a frequent traveller, I‘ve fallen in love with travelling light with a carry-on bag only.Whether it is a month on...

Celebration is the ‘real’ breakfast of champions

by Basic Bananas | Sep 14, 2014 | Basic Bananas Blog - Marketing Articles

I know I‘d go starving if I only had celebration for breakfast and I‘d certainly miss my green smoothies, however celebration should be part of our daily rituals. Don‘t get too excited though! Different people have different perceptions of celebration. In this case it...