The Entrepreneurial Rollercoaster

by Basic Bananas | Dec 3, 2014 | Basic Bananas Blog - Marketing Articles

Some days you just want to give up and run away to a place where no one can find you. Other times, you feel like hugging the whole world – or at least anyone you meet in the street. Are you crazy? Nope. Welcome to the life of an entrepreneur. Actually, you have chosen...

The Experience Summit 2014 – Annual Event to Celebrate Entrepreneurship

by Basic Bananas | Nov 17, 2014 | Basic Bananas Blog - Marketing Articles

In April 2014 we had our annual gathering of smart business owners to celebrate the latest business growth strategies and entrepreneurship at a beautiful location right on the water. The 2 day event brought together Basic Bananas members from all over Australia, as...

Perceptionism – How are you being perceived by your market?

by Basic Bananas | Nov 13, 2014 | Basic Bananas Blog - Marketing Articles

Walking down a busy New York City street with a dear friend a month ago, I spied a guy dressed in expressively colourful clothes coming towards us, singing out loud as music blasts in his ears. My friend whispered, “What a funny character”. “Maybe we are the funny...

How to use Images to Rank Higher in Google

by Basic Bananas | Oct 26, 2014 | Basic Bananas Blog - Marketing Articles

Here is a very simple tip to implement, which will improve your online marketing. I just got off the phone with one of my good friends who runs a multimillion dollar per year business from his spare bedroom. *Some of you will be able to guess who he is, he shared a...

From S**** to HIT – Providing remarkable customer experiences

by Basic Bananas | Oct 20, 2014 | Basic Bananas Blog - Marketing Articles

The other day I flew back to Sydney from New York and just as I was dreaming of unicorns, rainbows and shooting stars, someone suddenly jolted me out of my sleep by yanking my seat up. ‘It‘s dinner time‘, the flight attendant said. ‘Brilliant‘ I thought, I‘d much...

The Unasked Question – Who Are You, Really?

by Basic Bananas | Oct 8, 2014 | Basic Bananas Blog - Marketing Articles

Some people thought I was a little weird when I asked them ‘who are you, really!‘ Last week I went to a spoken word performance with a few friends in Venice Beach. Mustafa Effortless, an incredibly talented artist made us all think about first-world issues. In one of...