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4 Steps to Use Marketing Like a Science!

4 Steps to Use Marketing Like a Science!

by Basic Bananas | Aug 11, 2017 | Marketing tips - Marketing Videos

Just like science, marketing too can be tracked and measured! In this episode of BBTV, Franziska shares 4 steps to testing out different strategies to discover proof of what works for your business and what needs to go! (1:04) Try a strategy (1:12) Ask your customers...
How to Incorporate Your Values into the Interviewing Process

How to Incorporate Your Values into the Interviewing Process

by Basic Bananas | Jul 28, 2017 | Marketing tips - Marketing Videos

How do you secure one of your biggest assets (aka your team)? Through the right hiring processes! In this episode of BBTV, Franziska shares how you can discover the right people for your team by incorporating your values during the interview process! 0:50 Core values...
Are you in the right business?

Are you in the right business?

by Basic Bananas | Jul 21, 2017 | Marketing tips - Marketing Videos

In this episode of BBTV, cofounder Franziska Iseli shares some essential questions. Ask yourself these if you feel flat in your personal business. Consequently, you will walk away from this video tip with a sense of relief. Furthermore, you will feel inspired to take...

Why marketing? Every business owner needs to understand marketing strategy

by Basic Bananas | Jul 4, 2017 | Basic Bananas Blog - Marketing Articles

‘I don‘t need to understand marketing, I‘ll just outsource it to someone else‘, I heard Dominic utter with hope in his voice as he was looking at his business growth, aka non-growth over the past twelve months. Dominic had been in business for a few years and the past...
3 (more) Must-read A-peeling books

3 (more) Must-read A-peeling books

by Basic Bananas | Jun 30, 2017 | Marketing tips - Marketing Videos

Welcome back to the Basic Bananas book club! In this episode of BBTV, cofounder Franziska Iseli shares three more books that you need to add to your reading list! Payoff by Dan Ariely   Invisible Influence by Jonah Berger The Death of Bunny Munro by Nick Cave The...
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