15+ years of small business marketing, now turbocharged with AI
You, the boss
You approve, they do.
The Marketing Machine
Stop guessing. Start growing with an AI marketing team.
Build your marketing team to attract more customers, turn more enquiries into sales and get more of your time back.
Build your marketing team to attract more customers, turn more enquiries into sales and get more of your time back.
A 12-week mentoring program where you work directly with the founders of Basic Bananas to build and launch an AI marketing team that actually works. Proven frameworks, smart AI tools and honest feedback, every single week.
A 12-week mentoring program where you work directly with the founders of Basic Bananas to build and launch an AI marketing team that actually works. Proven frameworks, smart AI tools and honest feedback, every single week.
Starts Tuesday 17 November | Limited to 20 businesses
Starts Tuesday 17 November | Limited to 20 businesses
Your $300k marketing team.
For a few hundred dollars a year.
Your $300k marketing team.
For a few hundred dollars a year.
For a few hundred dollars a year.
A proper marketing team, with an assistant, copywriter, designer,
ads manager and the rest, would cost you around $300,000 a year in wages.
Now you can build that team with AI for a fraction of that.
Over 12 weeks, we'll help you build it, train it and put it to work.
You stay the boss. You approve, they do.
ads manager and the rest, would cost you around $300,000 a year in wages.
Now you can build that team with AI for a fraction of that.
Over 12 weeks, we'll help you build it, train it and put it to work.
You stay the boss. You approve, they do.
Nail your strategy
Get clear on your growth goals, ideal customers, positioning and offers.
Attract more customers
Create campaigns that bring the right people into your world.
Convert more sales
Improve your messaging, customer journey and follow-up to turn more interest into paying customers.
Keep customers coming back
Build simple systems that encourage repeat business, loyalty and referrals.
Work smarter with AI
Use AI and automation to save time, simplify your marketing and get more done.
12 weeks.
From scattered marketing to a smart marketing system.
Week 112 weeksWeek 12
Month 1
Map it.
Month 2
Build it.
Month 3
Refine it.
Month 1: MAP IT.
Get clear on your growth goals, numbers, ideal customers and brand positioning. Identify your biggest opportunities and map out a marketing ecosystem tailored to your business.
Your outcome: A clear strategy and roadmap for growth.
Month 2: BUILD IT.
Bring your strategy to life. Create and launch your priority marketing campaigns, improve your customer journey and set up smart follow-up systems. Use AI to speed up implementation, get technical work done in minutes and simplify your systems.
Your outcome: Real campaigns launched and marketing systems working together.
Month 3: REFINE IT.
Discover what's working, improve what's not and learn where to focus your time and marketing budget for the best results. Fine-tune your systems so they're easier to manage and maintain.
Your outcome: A connected marketing ecosystem, greater clarity on your numbers and a plan for continued growth.
Meet your new marketing team
Over 12 weeks, you'll fill every one of these roles, one at a time, using AI.
Executive assistant
Runs your day, sorts your inbox and calendar, and hands jobs to the rest of the team.
Strategist and researcher
Digs into your competitors, customers and numbers so you can make the big calls.
Copywriter
Writes your posts, emails, ads and pages in your voice.
Designer
Creates ad images and social graphics, and keeps everything on‑brand.
Video editor
Turns your raw phone clips into captioned, ready-to-post reels.
Social media manager
Gets your content out to Facebook, Instagram, LinkedIn and YouTube, but only after you say yes.
CRM and email specialist
Builds your landing pages, email sequences and automations.
SEO specialist
Works out what to fix so more people find you on Google.
Ads manager
Creates your ads, checks your campaigns and finds improvements. You approve the spend.
Quality control
Checks every page, email and post before it goes live, so nothing embarrassing slips out.
Reporting analyst
Puts your weekly numbers in front of you so you know what's working.
Custom roles
Built around your business, like customer support, a fulfilment manager, sales or a legal advisor.
Weeks 1–2 set up your team and your executive assistant. Weeks 3–4 bring in your strategist, copywriter and designer. Weeks 5–8 add your video editor, social media manager, CRM and email specialist, SEO specialist, and ads manager. Weeks 9–12 add quality control and your reporting analyst, then add any custom roles your business needs and lock in your weekly rhythm for running the whole machine.
Focused implementation every week.
Each program week, you'll work directly with the founders of Basic Bananas to turn great marketing ideas into real business growth.
Each week combines practical mentoring and a live Advisory Board session, so you can learn what works, put it into action and get personalised feedback along the way.
12pm–12.45pm (Sydney time) | Marketing Mentoring
Hands-on and practical. Each week we build the next piece of your marketing team together, step by step, so you walk away with it set up and working in your business.
1pm–2pm (Sydney time) | Your Marketing Advisory Board
Bring your ideas, campaigns, questions and challenges to the table. Get direct feedback from Franziska and Christo, work through roadblocks and discover opportunities you might have missed.
- 12 weeks of live mentoring and Advisory Board sessions.
- Direct access to the Basic Bananas founders.
- Personalised feedback on your marketing.
- Practical templates, AI tools and implementation resources.
- Recordings of all sessions.
- A community of ambitious business owners growing alongside you.
Less figuring it out alone. More getting things done together.
Less figuring it out alone. More getting things done together.
Who is it for?
The Marketing Machine is designed for ambitious small business owners who know their business is capable of more and are ready to do something about it.
This is for you if:
- You've got a business and you're ready for your next stage of growth.
- You're tired of reactive marketing and want a clear strategy that actually works.
- You want more consistent leads, customers and sales.
- You're juggling a million things and want smarter systems that save you time.
- You're curious about AI and want to use it to make your marketing easier and more effective.
- You're ready to roll up your sleeves, take action and make things happen.
Who is it NOT for?
If you're looking for a magic pill, want someone else to do all the work or aren't willing to try new things, this probably isn't for you.
And if you're perfectly happy with the status quo, definitely don't join us!
But if you're ready to think bigger, work smarter and create some serious momentum, we'd love to have you.
Join the Marketing MachineMeet your mentors: Franziska Iseli and Christo Hall, co-founders of Basic Bananas.
Since 2009, we've helped thousands of business owners simplify their marketing, stand out from their competitors and grow their businesses.
We've seen what works, what doesn't and what makes the biggest difference when you're running a small business.
Now we're bringing that experience directly to you.
For 12 weeks, we'll be in your corner, helping you make smarter marketing decisions, giving you honest feedback and challenging you to think bigger.
You'll get practical strategies, fresh perspectives, clever AI shortcuts and plenty of encouragement to get things done.
We believe growing a business should be exciting, creative and a whole lot of fun.
Think of us as your marketing brains trust for the next 12 weeks.
Think of us as your marketing brains trust for the next 12 weeks.
Invest in your growth. Reap the rewards.
Imagine what having a clear marketing strategy, better campaigns and smarter systems could mean for your business over the next 12 months.
Over 12 weeks, you'll work directly with Franziska and Christo to build the foundations for more customers, more sales and more freedom.
Your investment
Regular price: $5,900
Special introductory offer:
$3,900
paid in full
Or 3 monthly payments of $1,470.
Your investment includes 12 weeks of live mentoring, personalised Advisory Board sessions, practical resources, AI guidance and expert feedback as you implement your marketing ecosystem.
Limited to 20 businesses to keep the experience personal.
Our Guarantee
We know what happens when the right strategy meets real action. So we're backing this program with a money-back guarantee.
Complete the program, implement the agreed actions and track your results.
If you haven't generated enough additional revenue to cover your program investment within six months of starting, we'll refund your program fee.
Our guarantee is subject to clear participation, implementation and verification conditions, which will be provided before enrolment.
In 12 weeks, you could still be thinking about all the marketing you should be doing.
Or you could have a clear strategy, real campaigns out in the world and a marketing ecosystem that's finally working together.
Ready to accelerate your growth? Only 20 spots available.
Join the Marketing MachineFAQs
Who is The Marketing Machine for?
Business owners and entrepreneurs with an existing product or service who are ready to build a connected marketing ecosystem. It suits both product and service businesses, across B2B and B2C.
What will I have by the end?
The goal is a functioning marketing ecosystem built around your business: a clear strategy, focused attraction campaigns, a connected customer journey, follow-up and retention systems, and measures to track performance.
You'll build and refine these throughout the program, with guidance and feedback as you implement.
How much time will I need?
Set aside Tuesdays from 12pm to 2pm (Sydney time) for the mentoring session and Advisory Board. You'll also need dedicated implementation time between sessions. The amount will depend on what you already have in place and what you need to build. We recommend at least one marketing power hour per week.
Do I need marketing experience?
You can start with your current level of knowledge. We'll guide you through the strategy and implementation step by step. If you're already experienced, you'll have the opportunity to sharpen your approach and get expert feedback on your work.
Can I use what I've already built?
Absolutely. We'll help you assess your existing marketing, keep what's useful, improve what needs attention and connect the missing pieces.
Can my team members join?
Yes. You can involve team members responsible for your marketing so they can help implement the work and keep your ecosystem running. There is a reduced rate for additional people after the first person.
Will we use AI?
Yes, lots. We'll show you practical ways to use AI for planning, content creation and implementation, without turning your brand into beige robot soup. Your voice and judgement stay at the centre.
What happens over the holidays?
We begin on Tuesday 17 November, with five weekly sessions through to Tuesday 15 December. Then we take a three-week break over Christmas and New Year, and we're back on Tuesday 12 January 2027, with our final session (week 12) on Tuesday 23 February.
How is this different from The Clever Bunch?
The Marketing Machine is a focused 12-week sprint to build and launch your marketing ecosystem, fast. The program includes the latest and greatest in AI and strategies to help you build an AI marketing team. The Clever Bunch is our flagship 12-month program for deeper, ongoing development across every area of your marketing. Plenty of business owners start with The Marketing Machine, then keep building with The Clever Bunch or vice versa.
What business owners say about Basic Bananas
“Since I started with Basic Bananas, the business has doubled in terms of turnover, and we're on track to do another 50% growth in our third year. The marketing strategies we've learned have had a big impact on our business.”
Property business owner
“Our business was at a make-or-break point, and we're already seeing direct results. The increase in sales from one month paid for the entire program.”
Fashion business owner
“Being able to look at my business through a framework has been invaluable. The information is fantastic, and the community is what inspires me.”
Travel and events business owner
Call us: +61 2 7251 0443 | Email: support@basicbananas.com
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