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S09 EPISODE 13: Why social entrepreneurship is not only good for your conscience but also for your team… and your bottom line

S09 EPISODE 13: Why social entrepreneurship is not only good for your conscience but also for your team… and your bottom line

by Basic Bananas | Jul 7, 2019 | Marketing Podcast Episodes

In this episode, Franziska is coming to you live from the United Nations Headquarters in New York City to share how you can make your business more impactful through social entrepreneurship. Why your business must make a positive impact in order to thrive. How to...
S09 EPISODE 12: How to Structure Your Team for Growth

S09 EPISODE 12: How to Structure Your Team for Growth

by Basic Bananas | Jun 30, 2019 | Marketing Podcast Episodes

As you grow your business one of the biggest challenges can be growing your team. In this episode, Christo covers ways to structure your team and processes for business growth. In this episode Christo discusses: How to structure your team for growth How to make sure...
S09 EPISODE 11: How to Attract More Customers with an Entry Product or Service

S09 EPISODE 11: How to Attract More Customers with an Entry Product or Service

by Basic Bananas | Jun 24, 2019 | Marketing Podcast Episodes

In this episode, Christo shares a way to attract more customers by getting clear on entry product or services, which your prospective customers are looking for, then using those to generate better returns from your marketing spend. In this episode Christo discusses:...
S09 EPISODE 10: The Road Less Travelled – Business Lessons from a Motorcycle Trip Along the Silk Road – Part 2

S09 EPISODE 10: The Road Less Travelled – Business Lessons from a Motorcycle Trip Along the Silk Road – Part 2

by Basic Bananas | Jun 16, 2019 | Marketing Podcast Episodes

In this episode, Franziska & Christo, the co-founders of Basic Bananas share their business lessons from riding motorbikes along the Silk Road from Switzerland to Kazakhstan. How to kick goals while still staying fluid in your approach The assumptive close –...
S09 EPISODE 9: The Road Less Travelled – Business Lessons from a Motorcycle Trip Along the Silk Road – Part 1

S09 EPISODE 9: The Road Less Travelled – Business Lessons from a Motorcycle Trip Along the Silk Road – Part 1

by Basic Bananas | Jun 11, 2019 | Marketing Podcast Episodes

In this episode, Franziska & Christo, co-founders of Basic Bananas share their business lessons from riding their motorbikes from Switzerland to Kazakhstan. How to overcome failure with this one shift in perception. Why pit stops are important in your business....
S09 EPISODE 8: Should I create a separate brand for high-end customers?

S09 EPISODE 8: Should I create a separate brand for high-end customers?

by Basic Bananas | May 19, 2019 | Marketing Podcast Episodes

In this episode, Christo answers this listener‘s question and shares insights to improve your brand including: Why you need to position your brand above your current market to have happy customers. How pricing impacts the perception of your brand. What big brands do...
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