S13 EPISODE 15: Structuring Your Products and Services to Maximise Sales

by admin | Aug 28, 2023 | Marketing Podcast Episodes

The way you position your products and services will have a big impact on your sales results. In this episode, you’ll discover… How to structure and review the positioning of your different products and services What products to feature and how to feature them to...

S13 EPISODE 14: Pinterest Marketing – One of the most underestimated channels in 2023?

by admin | Aug 4, 2023 | Marketing Podcast Episodes

Could Pinterest become one of your most powerful allies in the world of marketing? Pinterest is like a digital playground for your business to attract customers in a fun and engaging way. It’s a treasure trove of inspiration and creativity, giving you the power...

S13 EPISODE 13: LESSONS FROM AN ECOMMERCE BUSINESS – A FIRESIDE CHAT WITH MARG ANDERSON FROM PARADISO CERAMICS

by admin | Aug 1, 2023 | Marketing Podcast Episodes

Running an Ecommerce business comes with its own set of challenges including finding the right products, marketing to the right audiences and driving a profit. Please meet Margaret Anderson from Paradiso Ceramics who shares some of her lessons on starting and running...

S13 EPISODE 12: [CASE STUDY] THE MARKETING ECO-SYSTEM™ TO MAP OUT YOUR MARKETING ACTIVITIES

by admin | Jul 17, 2023 | Marketing Podcast Episodes

Many business owners just wing it when it comes to their marketing activities and efforts which often results in a lack of customers and cashflow! In this episode, Franziska Iseli shares a framework you can use to bring structure into your marketing. She makes it...

S13 EPISODE 11: WELCOMING THE LGBT+ COMMUNITY INTO YOUR BUSINESS – INTERVIEW WITH ADAM BOLD

by admin | Jul 17, 2023 | Marketing Podcast Episodes

Adam Bold runs a business called Points of Difference Travel and Events and in this episode, he shares his know knowledge and experience with marketing to the LGBT+ community. Some of the highlights of this episode include… Examples of different market segments and...

S13 EPISODE 10: LESSONS FROM A 30-YEAR OLD BUSINESS – A FIRESIDE CHAT WITH DENISE NEVILLE FROM TRANZITION GROUP

by admin | Jul 17, 2023 | Marketing Podcast Episodes

How do you keep your business alive and flourishing for three decades?! Please meet Denise Neville from Tranzition Group, an executive recruitment and partnership firm passionate about the growth of companies and individuals who has been doing exactly that with her...