Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
S13 EPISODE 11: WELCOMING THE LGBT+ COMMUNITY INTO YOUR BUSINESS – INTERVIEW WITH ADAM BOLD
Adam Bold runs a business called Points of Difference Travel and Events and in this episode, he shares his know knowledge and experience with marketing to the LGBT+ community. Some of the highlights of this episode include… Examples of different...
S13 EPISODE 10: LESSONS FROM A 30-YEAR OLD BUSINESS – A FIRESIDE CHAT WITH DENISE NEVILLE FROM TRANZITION GROUP
How do you keep your business alive and flourishing for three decades?! Please meet Denise Neville from Tranzition Group, an executive recruitment and partnership firm passionate about the growth of companies and individuals who has been doing...
S13 EPISODE 09: How to Increase Your ‘Flow-ability’ in Times of Change
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” Charles Darwin For business owners, adaptability is an amazing superpower. As change is accelerating in...
The Power of Words in Marketing and Sales: Are We The Right Fit?
In this episode, Franziska shares the importance of using the right words in marketing communication. https://youtu.be/xw9aoei-61U Highlights: 0:08 One question that will transform your sales returns 1:34 Focus on your audience vs you 2:00 Pushing...
S13 EPISODE 08: Insights from an amazing business that has been running for over 20 years.
Most businesses sadly don’t make it past the first 3 years, let alone 10 years. Espresso Services Plus has been running for over 20 years! Please meet Jo Mendes, the genius behind the marketing and branding of this amazing business. In this...
The Jam Experiment – How does your product offering impact your sales conversions?
In 2000, two psychologists from Columbia and Stanford University conducted an interesting study about human behaviour when faced with a multitude of product choices: The Jam Experiment. They discovered that when people...
S13 EPISODE 07: Relationship talk with Amy Islip from Think Better
Relationships are at the core of business (and life!). And the quality of a relationship determines the quality of our lives and the success of our businesses. In this episode, we are chatting with Amy Islip, the founder of Think Better. Amy is a...
S13 EPISODE 06: An Update on Web 3.0 Marketing
Web 3.0 Marketing is still a very foreign concept for a majority of people and there’s only a small audience of early adopters, yet it is important to understand the evolution of the world wide web so we can get prepared for the future. In this...
[Pricing Strategies] How to Sell More of Your Products and Services
In this episode, Christo shares a really quick and very effective trick to improve your sales using precise pricing strategies. Highlights: 0:00 Exact numbers 0:47 Big brand examples Need help with pricing your products...