Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
S07 EPISODE 46: Direct mail campaigns that get your market‘s attention
Direct mail is a strategy which uses the good old post man to deliver a letter. We love the approach of lumpy mail to get the attention of key decision makers. A lumpy mail is basically a mail out which has a gift or something inside which creates...
How to Market Yourself Effectively
In this episode of BBTV, cofounder Christo Hall answers the common question we receive, “What do I say in my marketing?” Christo shares two brilliant ways that you can market yourself without having to talk about yourself! (0:35) Get people...
S07 EPISODE 45: How to form successful strategic partnerships
Forming alliances and partnerships is one of Christo Hall‘s favourite marketing strategies to scale up a business. Christo shares the powerful benefits of strategic partnership and a tried and tested approach to find alliances partners. This is one...
Turning Self-Doubt into Self-Doing!
As business owners we all experience moments of self-doubt and sometimes even envy. In this episode of BBTV, Franziska chats with our USA partner, Sue Izzo, about how you can adjust your mindset and reflect a positive outlook on life and business!...
S07 EPISODE 44: Fulfillment – How to feel more fulfilled in Business and life
In this episode Julia Brun from The Business Hood and Christo Hall talk about ways to stay fulfilled in business and life. They share strategies that are used at Basic Bananas and The Business Hood to maintain motivation and a super happy team...
The Three Keys to Personalization
We have a very special guest and surprise for you! Sue Izzo joins us all the way from the USA and has come to be our Basic Bananas USA partner! In this episode, Sue gives us three remarkable tips on personalizing future business connections so that...
S07 EPISODE 43: The 5 personal style types – Find out what‘s yours!
In this episode you will discover... The five different style types and how you can leverage them for your personal brand. The three pillars of personal branding. Elle‘s favourite marketing strategies that literally changed her business. Download...
Why You Need to Have a Rainy Day Fund!
In this episode of BBTV, Franziska Iseli shares a lesson she recently learned from a long-time business owner. This lesson of having a rainy day fund not only can help you when you are down but can help transform your business at its lowest...
S07 EPISODE 42: The best online lead generation strategies
In this episode you will discover... The top ten mistakes people make when using Google Adwords How to use negative keywords to avoid wasting money on keywords that aren‘t relevant for your business How to get the biggest bang for your bucks by...