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The Power of Words in Marketing and Sales: Are We The Right Fit?
https://youtu.be/xw9aoei-61U In this episode, Franziska shares the importance of using the right words in your marketing communication. Highlights: 0:08 One question that will transform your sales returns 1:34 Focus on your audience vs you...
The Jam Experiment – How does your product offering impact your sales conversions?
In 2000, two psychologists from Columbia and Stanford University conducted an interesting study about human behaviour when faced with a multitude of product choices. They discovered that when people were presented with...
[Pricing Strategies] How to Sell More of Your Products and Services
In this episode, Christo shares a really quick and very effective trick to improve your sales using precise pricing strategies. Highlights: 0:00 Exact numbers 0:47 Big brand examples Need help with pricing your products...
How to Create a Deeper Connection with Your Customers
In this episode, Christo shares a quick tip on how you can strive to achieve a human connection with your customers. Highlights: 0:00 How to create a deeper connection with your customers 0:41 The power of amplifying...
The Evolution of Web3 Marketing. What is Web3 Marketing?
In this video, Franziska shares a brief overview of the world wide web - from how it all started, to how it’s going, and to where it’s headed. As a business owner and leader in your field, it’s important to stay up to...
Using AI As Your Marketing Assistant
In this episode, Christo talks about how to use artificial intelligence—specifically Open AI’s blockbuster chatbot, ChatGPT, as your newest marketing assistant. 0:00 What is ChatGPT 0:45 How to communicate with ChatGPT...
Your Facebook account got hacked… Now what? (Part 2)
In this follow-up episode from last month’s hacking incident, Christo gives a quick update plus a couple of useful tips from this experience. Highlights: 0:00 What’s happened since… 0:47 Tip #1: Avoid having multiple...
![[BOOK RECOMMENDATION] Drive: The Surprising Truth About What Motivates Us by Daniel Pink](https://www.basicbananas.com/wp-content/uploads/2022/11/BOOK-RECOMMENDATION-Drive-The-Surprising-Truth-About-What-Motivates-Us-by-Daniel-Pink-Youtube-Thumbnail-400x250.png)
[BOOK RECOMMENDATION] Drive: The Surprising Truth About What Motivates Us by Daniel Pink
In this episode, Franziska talks about Daniel Pink’s bestselling book, Drive, and shares three of the key motivators that we have as people, and how you can leverage them in your business. Highlights: 0:00 Understanding the key motivators 1:12...
A chat with Jack Daly, the world’s best sales trainer
In this episode, Franziska and Jack Daly share an open and invaluable discussion about all things sales. Highlights: 0:00 Intro 2:39 The three sins of sales management. 15:46 How to put together a sales playbook. 18:44...