In this episode, Franziska and Jack Daly share an open and invaluable discussion about all things sales.

Highlights:
0:00 Intro
2:39 The three sins of sales management.
15:46 How to put together a sales playbook.
18:44 The four key personality types you must understand and how to connect with each of them.

During the episode, Jack and Franziska mention a lot of resources for you including:

Jack Daly’s website
https://jackdalysales.com/ 

Jack’s book Hyper Sales Growth available on Amazon and Audible
https://www.amazon.com.au/Hyper-Sales-Growth-Street-Proven-Profitably-ebook/dp/B00J2BBO26

Jack’s latest book Jack Daly’s Life By Design
https://www.amazon.com.au/Life-Design-Your-Path-Exceptional-ebook/dp/B09S4V2KSZ 

Book recommendation: Mindset by Carol S. Dweck
https://www.amazon.com.au/Mindset-Updated-Changing-Fulfil-Potential-ebook/dp/B01M036N60 

Book recommendation: The Platinum Rule for Sales Mastery by Tony Alessandra
https://www.amazon.com/Platinum-Rule-Sales-Mastery/dp/0981937128

For even more EPIC marketing resources go to: https://www.basicbananas.com or join us at the upcoming Marketing Virtual Summit: https://www.basicbananas.com/virtualsummit

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[Franziska] Hi there! It is such an honor to be here today with a very special guest: Jack Daly. And Jack Daly is just an amazing human, first and foremost, but also probably one of the best salespeople in the world and he does a lot of talks on that. He is a leading sales speaker and trainer, that he has been doing for over 30 years. And Jack’s track record is a testament to his real world knowledge and extensive experience in sales, and also sales management. And he’s built also six companies and they’ve grown into national firms along the way, two of which he then sold to the Wall Street firms of Salomon Brothers and First Boston. Now in addition to all this and in addition there is his professional background. He also holds a bachelor in accounting, also an MBA and he was a captain in the US Army. Jack is also a best-selling author of multiple books which some of them we will link also in the show notes and he’s contributed to many more. Some of the books that you may know or definitely want to check out are Hyper Sales Growth, The Sales Playbook, and the latest one also which is called A Year in the Life of Jack Daly. So let’s welcome, Jack.

[Franziska] Hey Jack, thank you so much for joining me today. It’s such a pleasure to talk to you.

[Jack] You know, we had an opportunity to talk for a few minutes before the broadcast and I didn’t want the conversation to stop, quite frankly. So we’re ready to go and let’s see where we go.

[F] Yeah, absolutely. And I saw you actually doing a presentation for our chapter here in Sydney for Entrepreneurs’ Organization, and everyone loved it so much. I met a lot of my peers, fellow Entrepreneurs’ Organization members after and that other event, and you’re still the talk of town here, quite understandable. And so after that session, I thought, you know what, I must bring this guy to our audience here, at Basic Bananas. Our audience, our listeners, our viewers here are business owners, and they crave great information stuff, that is practical stuff that has worked for you. You only share stuff that is proven, and you’ve got a massive track record, I shared it already on the introduction here. So let’s jump straight in. And maybe if you want to get started with sharing a little bit about the, I think you called it, The Three Sins of Sales Management.

[J] Yeah so the first thing I would tell you is I am with my tribe, you know, having built a half a dozen businesses from a blank sheet of paper and they all went nationwide in the States. I’m still the guy that just vision myself is just a regular guy that grabs a piece of paper and sketches a business. And then tries to convince other people to join him and all of a sudden, I’ve got hundreds and thousands of employees and what a joy, it is to build a business, but you know, when I start to talk about how I’ve built my businesses, and my clients businesses, over the years, an awful lot of smaller, entrepreneurs, they hear it and they go, I can’t imagine. How could you do that, that quickly? And, and one of the reasons that so many entrepreneurs, don’t scale at a great speed, what I call hyper sales growth. One of the one of the big reasons is, they’re guilty of what you just said, committing one or more, the three sins of sales management. So let me give it to you because I’m betting that your followers are sinners.

[F] And so are we, I think we are sinners too. So yes.

[J] So the first sin I find is the business owner – entrepreneur is also wearing the hat of the sales manager, and the problem with that is every moment that you’re wearing the CEO-owner- hat, you’re not growing the company. Because if you want to grow your business, grow your sales force in quantity and quality. And that’s the sales manager’s job, right? So none of us get in the business to grow our company part-time. But if you’re wearing two hats, you are growing your company part-time. And if you were hiring a good sales manager, they will pay for themselves in less than a year with the increased business, their team that they build brings in. So there’s really no excuse not to bring that person in on a full-time basis. The second sin that we see committed out there is where we take our best sales person and make them our sales manager, that happens to be successful, probably five percent of the time. Let me show it to you the other way, 95% of the time it fails. What happens is you lose your best sales person and get a mediocre at best sales manager, they’re two different jobs, they require two different skill sets and we don’t train them and prepare them to be the sales manager. So eventually they get frustrated Because they’re not enjoying success so they leave and go to work for a competitor in their own position which was selling and we’ve lost everything. And then the third sin which is the most grievous of the three is we take our best salesperson, we make them the sales manager and say continue as a seller and work your territory because that’s a fail because the person’s going to spend the majority of their time selling and working their territory and that’s not what the greatest value to the company is, the greatest value is: hire sales people and get them to be better at what they do. So all three of those sins are being committed by so many small to medium-sized companies that they’re in their own way in terms of growing. Yeah.

[F] Yeah. And I agree, would you say that the skill set of the sales manager is different, to the sales persons, or the person that you hire is different? Or would it be also a sales person?

[J] For sure, they’re very different. Look, a salesperson’s job… Let’s just do it real simple, bring new customers, grow the ones you have. That’s a salespersons job. Sales manager, is assessing whether you have the right people on the team, then recruiting, training, coaching building and developing sales team. Nothing that I just said there was experienced by the salesperson. And in fact, I would also tell you that you could hire somebody as the sales manager that didn’t have any experience in your industry and they could be phenomenal sales managers because their job is not to sell, it’s to build sales people.

[F] Yeah, II love that distinction. And also the first point, the first thing that you highlighted and then you also overcame the objection that I believe a lot of our listeners and viewers will have which is, ‘well, okay. I must hire a sales person because I shouldn’t be only focusing on that. Can’t wear the two hats, somebody needs to own it, but I can’t afford it.’ And what you said is actually a good sales manager will cover the costs and more.

[J] Yeah, I’d also say this Franziska, is how do you pay them? And I run into resistance all over the world on this but I overcome it, the more I can get the salespeople and sales manager to be the majority of their income at risk or commission, the better. I find sleep at night, I have no problem with a salesperson in sales manager, making a lot of money. In fact, most of mine have made more than me, and I own the business and where my wealth was in the exit of the business, the value of the business itself. And so I, it’s not a cost-saving measure but I pay people based on how they produce and the more you produce, the more you make. So if you don’t produce, it doesn’t cost me anything.

[F] I’m and I remember we had this conversation at the event where we were spending time together and somebody did ask, how do you pitch that? How do you pitch for someone to want to be remunerated mainly based on their performance?

[J] Yeah, I had a flip chart that day and I said, I’ve got three different pay plans, an A, a B, and a C, and the A plan, had a very high base and very little commission. And then, the B plan had a so-so base and more commission and the C plan had a commission only. But when you compare the, A, B, and C—the commission only, you could make so much more money than the A, or B. So, when I put those in front of a candidate, I say which one are you interested in? Well, the person who tells me I’m interested in A, which is the very secure big base, that they could be making half of what the C person could be the commission-only person, and if that’s their choice, they’re basically telling you. They don’t believe in your product and your company and themselves. So why would we ever hire that person? What we want is the person and says, wow, C is terrific. I can make a lot money there, all I need to do is learn the business and let me go. So my whole life in sales, I’ve been the commission only, give me everything, let me go, I don’t need a base, I’ll make a lot more money the other way.

[F] Because you are the perfect, one of the most successful salespeople there is and that’s your mindset and that those are the people that you obviously want to hire.

[J] There’s so many Dynamics here, 50% or more of selling success is 6 inches between our ears, it’s attitudinal. And so one of my advantages is I sell from a place of strong belief and I have a strong belief in myself. I remember my first sales job. I was seven years old and I made these little pot holders that you could hold the pan. that was a hot handle with it, not get burned. And all the people that were big making those pot holders were little girls, and I was the only little boy that sold them and I knock on these moms and grandmoms’ houses and say, I’m selling these potholders and they would say, well I already got it from Mary, and Sally, and Sue. And I’d say, yeah, well they’re all little girls. You don’t have one made by a little boy and I know that because I’m the only little boys selling it. And so you got to have at least one, if not two, they buy a little boy, do you want one or two? Now, I own the market and the little girls shared the market and when you own the market, what can you charge, anything you want. I charged twice the price and sold them to everybody. And so I looked at that objection and said I can overcome that objection. So why all the other kids at seven years old were playing hide and seek, and tag, Jack was playing sales and I’ve been selling ever since, it is a joy. So whenever we have people that are giving us objections, that’s not a bad thing. You know what they’re saying, they’re saying, I want to do business with you, except I’m not comfortable here. So our job as a sales person is get them comfortable there. The person that’s indifferent, they don’t give us anything back. That’s the tough sale, but the easy sale is when they’re saying, I have this objection, your price is too high. I’m already happy doing this of somebody else. I have plenty of stock and I don’t need you right now. That’s a person that’s saying, hey, tell me why I should do business with you. And guess what? You can figure out those answers before you ever get out there.

[F] Yeah, I love that. And one thing quickly, this is sort of… we weren’t going to go there but let’s do a quick recommendation, intermission here~ you just mentioned it’s very much about mindset and you’re showcasing this exactly as a seven-year-old boy. 6, 7 year old boy, you mentioned the book at the event, the one on mindset and I listened to it, in Audible and it’s brilliant. What is it called? Mindset is it?

[J] It is called Mindset and it’s by Carol Dweck. And basically she says, we’re not born with one of these two mindsets, we choose a mindset, a growth mindset, or a fixed mindset. The growth mindset person looks at the whole world as full of opportunities. The fixed mindset person looks at the world and says, here’s the reasons why I can’t do something. I don’t have the can’t word. All I have is the can word. I can figure that out. I can do this, I can do that. I’m the oldest of five kids. So I have all my other siblings who are younger than me, but we’re all pretty old. We’re old adults now, and they all live on the east coast in the States and I live on the Pacific Ocean on the west coast. And I moved here 37 years ago and every time my siblings come out and are with me, the weather is ideal here, compared to the snow and cold that they’re living in and they go I don’t know why I don’t live here and I say well, I don’t know why you don’t either get yourself a plane ticket and come on out. And then on the ride back, they come up with all the reasons why they can’t do it. I can’t do it for this reason. I can’t do it for that reason, you know, whatever the circumstances are out there, I don’t view the world with a problem mentality, I view it with an opportunity mentality and that’s what that’s what the mindset book is about. It’s one of my top five favorite books that I’ve read in the past couple of years.

[F] Yeah, I really enjoyed it and just all the examples in there. And funnily enough, I always thought that I 100% have a growth mindset, and I do, except I realised she started talking about relationships and I’m like, oh, but I think I have or used to have a little bit of a fixed mindset when it comes to relationships because I used to think that when you are with someone, it needs to be perfect from the beginning, or it’s not meant to be, that was sort of my thinking. And now I realize, oh, actually, whenever I have a, you know, a brawl with my partner, It’s like, I don’t need to run away from this. It’s okay. So, it’s quite interesting. I found it very, very insightful.

[J] That’s great. I’m glad you took that away from the book. There are so many things that are analogous in business, that fit the form of life, you know, I just finished writing my tenth book and publish this year and the other nine books that I wrote were all about business. My tenth one is about how to maximize your life and what’s interesting, when I wrote the book, it’s called Jack Daly’s Life by Design. It’s a process. I designed my life with the processes as I use in my business. Pretty interesting.

[F] Yeah. And it’s a great book by the way, I’ve got it, I’ve got a copy and I started reading it. Now back to sales, the second thing in terms of sales that, that you discussed it, I would love for you to share here is having a sales playbook. I think this is so important and not many of us have that. So do you want to share a little bit of what it is and what needs to go in it?

[J] Yeah. So I love the fact that you’re bringing that up. Eight years ago, I published this book and it’s called Hyper Sales Growth and it went off to unbelievable success. And in fact, Amazon just today, and they’re doing it for eight days, just made the Kindle version of a $1.99, like, I can’t even believe that they’re doing that. So, if you haven’t read hyper sales growth, you could get it on Kindle for two dollars. But, but here’s the thing, in the Hyper Sales Growth, I convinced the reader, they needed a sales play book and they came to me and said, I want to hire you to do this and I said, we’ll just send me your sales playbook and then I’ll be able to build your next level up. Ninety-eight out of every hundred companies that contact me did not have a sales playbook. So, here’s the message that I want to give to the listener. If your organization doesn’t have a sales playbook, that means every salesperson you have is doing it different, doing it their own way and so that makes no sense to me. My largest sales force was 2,600 sales people. And what I used to tell them is there aren’t 2600 best ways to sell this stuff. So the sales playbook is very simply this: what are the best practices in order to be the best salesperson in this industry, right? And so if there’s going to be objections, maybe you picked the top 10 objections that you run into and the best answers, and you put all that in the playbook; if selling is about asking the right questions, well let’s figure out what the right questions to ask and put it in the playbook. If selling is about using your time, most efficiently, well then, let’s figure out what the high payoff activities are, and identify those and schedule those in our diary so that we’re focused on the things that will give us an advantage over the competition. I can tell you it’s not the best price, it’s not the best product that wins the day. What wins the day is the best prepared. The person who’s best prepared is the person who has the advantage and a sales playbook gives you that advantage.

[F] Yeah, I agree with that. And we have a sales playbook here, and after the session with you also had a look through and you know, there’s few updates that we need to make and I agree, it’s the best prepared person and then also the person that is really skillful at reading people and that brings me into the last question and something that you share that, open my eyes, and many of the people that were there at the event is understanding the different personalities that people have, you had four in this framework because then the salesperson that is prepared and flexible in the approach will be the one that is going to make a sale. Do you want to share a little bit?

[J] Yeah, absolutely. You know, I’m really happy that you’re bringing this up because if I could ever get somebody’s attention, it’s with this statement. You could have the best product at the best price with the best service and you’re at risk of losing 75% of all of the opportunities that are out there if you’re not sensitive to the difference, is in people. People do business with people they like, and they tend to like people that are more like them. And so we have to have our antenna alive at all times. Even, while selling over the phone, and never seeing the prospect and figuring out what style of person is this because the best salespeople are chameleons, they morph into being more like the person they’re calling on. And so we got to be one of four styles by about the age of 13, based upon the genetics that we were built with and then how our parents raised us. Once you’re in a style by about the age of 13, you’re in it for life. And the three quarters of the world is living in a different style. So the four styles, as I teach it, is there is the analytical who is very interested in detail and tends to have a long sales call and they’re going to be slow to make decisions. That person is very different from the driver style who’s all about control and wants the call to be, very short. Then you’ve got these social person, I called an expressive person who’s outgoing and creative and the life of the party, and then you have the amiable person who’s warm and kind, and gentle. And so, the biggest accidents we have in style conflict is the analytical and the expressive because the analytical wants detail and the expressive wants to buy them a ticket to the game, and a beer, and they’re frustrated with one another. And then, the driver tends to be domineering and the amiable says you’re a big meanie. And~ the driver says, oh yeah, but you’re a weakie cupcake. And they’ve got this tension. And so, you know, I’m a driver and I’m going for the finish line and I’m very aggressive, and I can be loud and quick, and all of those sorts of things. But if I’m calling on an amiable, then I lower my voice, I speak slower, but I’m sensitive to that amiable style and I’m putting them in a place of comfort. But if the amiable, whereas calling on me and talking like this, I want to rip their head off because they’re not sensitive to my style. So a salesperson that gets to understand what is the style of this person. And so there is another~ I’m a voracious reader, there is a book specifically on this area that is so well written for salespeople. It was written for salespeople. It’s called the Platinum Rule. R-U-L-E, and it’s written by a guy by the name of Tony Alessandra. and Tony said this, we all know the Golden Rule, treat people like you want to be treated, Tony said, turn it into platinum and treat them the way they want to be treated. And then, one of the things that we teach is once you figure out a person’s style, put the style identity in your contact management system, right next to the person’s name, then before you get on the phone or out of the car, or you get onto an email and online, you can look up their style if you were calling on me, it says Jack’s a driver. Well, what does that mean? Well, he doesn’t want any small talk. He wants you to get right to the point. He wants it to be quick. Tell him now he’s going to benefit and be done with the call, like go on because this is the way that guy is wired. Yeah, styles are really important.

[F] Very clever, very clever. I love that. And also for all the listeners here and the viewers, we’ll put all the resources also in the show notes, and links to Jack’s books, and the books here that we are recommending. One quick question on this and I think the answer will~ is sort of asking and answering. So to find out the person’s style, I guess you have to be just paying attention to how they communicate, how they used the voice, the questions that they ask things like that.

[J] For sure. And Tony’s book takes you through all that. Now, if you really push me, I can make it really simple because you only really need the answer to two questions to figure out a person’s style. The first question is, is the person more assertive or less assertive? And probably, anybody is listening in on here. Would say, well Jack’s more assertive. So if you say that you’re talking to a more assertive person as a salesperson, that means they’re not analytical and they’re not amiable. So you sweep the deck of those two right away. Then the second question you need to know is how does that person make their decisions? Do they make their decisions logically or emotionally? Right? Well, if you’ve been listening to this broadcast, I’m telling you systems, and processes, and playbook, which means I’m a basic logic guy. So logic and more assertive is a driver and you know, Tony Alessandra in his book, puts it together with a little matrix of four styles, in four boxes and it makes it so easy to understand and learn. And when you were at the EO event that you heard me speak, that’s exactly what I did. And so Tony Alessandra and I are term good friends because when I first read his book, I needed to go find him and give him a hug and say you’re making me a lot of money.

[F] It’s so great. And I just… you know remember a specific example where this framework applies so perfectly in a story. When I bought one of my very first car, was a beetle and I just wanted it for the colour, and because it’s a beetle and had a flower and it was blue, was electric blue. So I drove out an hour from Sydney out west to get this car and the sales guy~ And I’m a driver too. So I just want people to go, let’s go, you know, buy, yeah, done and this guy was analytical. So, this guy, the salesman started talking about how it comes with insurance and all this blah blah. And I’m like, I don’t care, I don’t want to know all these details. Just let me get this car, he’s like, ‘oh do you want to go test-drive it?’ I’m like no, I just want to buy it. It actually reminds me. You know, how this guy clearly didn’t know this knowledge.

[J] It’s a great example and I’m going to do you one better and on anybody that’s listening is going to benefit from this, this whole style thing is magical in your personal life too. Your significant other, your spouse has a possible different style than you Are you conscious of it and respectful of it? Because if you wanted to have a very, very vibrant relationship, with not a lot of tension, just adjust to their style. So my first wife who passed away five years ago from cancer, we were together for 47, married years, 52 years together as a couple. And her name was Bonnie. And she was an analytical, and I was a driver, which meant that I needed to spend a longer time with her, to get her comfortable making decisions. Even though I thought we should be able to make those decisions quick, But if I wasn’t respectful of her style, she would get annoyed at me, right? And so I had to give her time, and give her space, and let her get to where I was very quickly, right? And by the way, she had to learn how to deal with me, and my kind of rushed to the end zone, type of personality and, Even further in the family, kids. So your kids are different styles. So when people say, I’m having difficulty getting this kid to do this and this kid to do that, well are you conscious of their style? Because if you’re conscious of their style, they’re going, they’re going to do things that you want them to do a lot easier.

[F] That’s such great wisdom, such great wisdom that we can apply. I have one last question, maybe two last questions, but one of them is Where did you get all this energy from? I believe you ran your first marathon at age 46 and then you ran a marathon in every state or in 49 states at least. Fifty now?

[J]Fifty states, yeah, 50 states, seven continents, 100 marathons in total and I didn’t start my first one until I was 46. My last one was number 100 in Athens, it was last year and I was 72 years old at the time and, you know, and I’ve done 15 full Ironmans, and I didn’t do my first Ironman ’til I was 58 years old which you know, it’s a 3.8 km swim, 180 km bike, and 42 km run all together, right? In fact today they’re doing the world championship Ironman in Hawaii today, that race is going on. I did the world championship race in 2013. So nine years ago I was there racing that one, so there’s an answer to that energy level, one of them, I was blessed and got passed down by my mom’s energy. So she infused a whole lot of energy in me and I used to remark about her when she was in her 70s and she was full of energy, right. But the other thing that gives me a really competitive advantage is, I’m very conscious of taking care of myself, physically. And so, you know, I was in my home gym this morning for three hours, working out. After this podcast today, I’m going out for another run for another hour, to an hour and a half, and then I’m going to gym for weight work. So today, I’ll put in about 5 hours. My typical day is about 3 hours of exercise, every single day, and I’m very conscious of my diet as well. So, fried foods is a rarity, lots of fish, lots of veggies. And I happen to like all of that. Exercise, I like. Eating healthy, I like. So when I was 69 years old, four years ago, we had my doctors ran all of these tests and they said, based on everything that we have available, you’re the equivalent of a 38 year old male. When I was 69 years old, my kids are 43 and 51. It’s a competitive advantage, right? It truly is.

[F] It’s unbelievable and you can see how this energy also then translates into business, into your events that you run, into your speaking gigs, It just comes out. You just have this vibrant energy and you know, I did one marathon. I didn’t train for it at the New York City marathon, in my sort of mid thirties. I’m not really a runner, I’m a surfer and, you know, an ocean person and I had~ so I ran the whole thing non-stop, took me, I think four and a half, or just under five hours and I had sore ankles in my thirties for about six months.

[J] But, wait a second. I want to make sure the listeners heard, you didn’t train for it. So that’s the big issue.

[F] That was the problem.

[J] You think the great race, you know, I’ve done a hundred, I’ve done New York four times and it’s one of my favorites. It’s two million people on the sidelines cheering you on.

[F] It’s incredible.

[J] It’s fantastic.

[F] And running through all the different suburbs and the different flavors. It’s incredible. You just see the change of every suburb. It’s like a cultural Journey for a few hours.

[J] Absolutely. It starts on on the Verrazzano Bridge and you run and finish in Central Park and the whole flavor is changed all the way as you go, not just the people but the size of the buildings, by the time you get to New York City, proper and then in Midtown, the buildings are so high. And later in the day there, it’s dark. Even if you’re at four and a half hours because you start late in the day and the sun is being blocked by these tall buildings. But most of the race you’re not in the tall buildings, you’re making a right to them. When you’re on the top of Verrazzano Bridge, you only have raced one mile and you can see where you’re going to finish from the top of the bridge. It’s fantastic.

[F] It is. It’s incredible. Now, to finish up, is there any question or are there any questions that I didn’t ask that you think I should ask?

[J] So, I will tell you that. How do you keep a marriage through 47 years and be an entrepreneur? Yeah?

[F] I think, yeah, I had that written down. Any thoughts on relationships? Because clearly, here we have a master. So yes, yeah.

[J] So make sure before you get involved in a relationship to have the hard conversations early. What we do in cultivating relationships on of a personal nature, dating, and proposing, and getting married, and that type of thing. It’s all lovey-dovey and we don’t let the dark secrets out until after the deed is done. I had those conversations before we even begin. So before my wife, Bonnie and I got married, I said, listen before we get married, let’s really talk about who we really are, so that we’re sure that we want to live with somebody like this. Like for me, I told her I will never do anything around the house, like I’ll never own a tool. I’ll never hold a hammer and I’m not asking you to do that. I’ll always find a way to make make money so that we can hire people to do that. But don’t look for me to do those things and if that’s going to be an irritant for you, I might not be the right guy for you, right? And I’d like to know some things about you that you haven’t told me so that I know whether you’re the gal for me, you know. And so I’m going to be addicted to running and building businesses, which means there’s a lot of nights. I’m not going to make it home for dinner on time. And yet your dad showed up after his work every day at 5:15 and expected dinner on the table. 5:30. I’m not going to have a life like that. I’m going to call you at 4:00 and you’re going to expect me at 6 and I’m going to say I’m not coming home until 10:00 and that’s going to happen a lot, and assume a lot of days where I’m going to travel and you know, is that if we’re going to move a lot. So if you’re going to think we’re going to buy a house and stay there for 30 years, in 47 years, Bonnie and I lived in 27, different homes. But I told her that, that was going to happen before we ever got married, right? So my advice is have the hard conversations early, and if that breaks up the relationship, you saved yourself a lot of heartache down the road And by the way, that same approach is what I’ve done in selling. I make sure that with my clients, they’re going to be happy early and understand how I do business. Because if I’m not a good partner for them, it’ll eventually come out. And then we have a very uncomfortable relationship splitting up, I’d rather make sure I’m with ideal customer and it makes it easier all the way around. And by the way all of that builds trust and at the end of the day, people do business with people they trust and people fall in love with people, they trust too.

[F] Yeah I agree. It’s such important advice, and my partner Tom, he always jokes about how when we first met I gave him~ every week you got a test like a personality test, or love languages test. He’s like every damn week you gave me some test that I had to go through. Like yeah, you know, because I’m taking Jack’s advice and I want to see if this is worth investing in for both of us or if we’re not compatible.

[J] Hey, let me give you one more, that’s just tactical, but it’s really cool. So, I have a new wife and I didn’t know that I would ever happen but it was a client of 20, some years. And we’ve now been together for three years, and I travel, and she owns and runs an 80 million dollar business and so she’s primarily not traveling. But whenever I travel, I just came back from a 10-day travel trip. Before I left, I snuck around the house and I put eight personalized cards with love notes in different places, in her underwear drawer, in her closet in the refrigerator, in the oven. And so during the week that I was away, she’d open up something and there will be another card, and if she just felt my love, right? And incidentally, those same touch pieces, I’ve been doing in business, most of my life too. And so it’s it’s a process and I did it with Bonnie. I’m doing it with Karen and the smiles are huge, and it’s so easy. It’s so easy to do.

[F] I love that. I’m going to copy that. I mentioned to you earlier. I’m just going to be quiet here because Tom works in an office nearby here. I’m coming to LA and I’m going to do the love notes. And I think that’s really it’s really nice. And as you said you can use this with your team too, and we sometimes do it, some of the time I’m here late or early. I’ll leave little Post-it notes, little love notes on people’s computers or other people do it also. So yeah, I love that. Thank you so much, Jack. I really appreciate you sharing your wisdom today.

[J] And this is from Karen. My new wife, who’s doing the same thing to be now because she said it makes her feel so good when I go away so she’s now doing it when she goes away.

[F] It’s so nice, and on the front of this card. It says, how do we get lucky or something like that, and was talking probably about making our own luck, I assume.

[J] Yeah, yeah.

[F] I love that. Thank you so much. Thank you again for joining us today, here and sharing your wisdom. This has been such an honor and pleasure to do with you.

[J] And make sure that if you come to the States and you are near Los Angeles, I am near Los Angeles. I want to see you.

[F] 100%. I’ll let you know as soon as I have my itinerary and we’ll catch up in a few weeks. I can’t wait.

[J] Beautiful, thanks so much.

[F] Good to see you. Thank you so much. Bye bye.