Basic Bananas Journal
The latest tips from the Basic Bananas team
Stealing the thunder
“Leadership is about bringing the best out in people” said Aga, our Client Happiness Rockstar at a team meeting yesterday where we discussed what makes a great leader. As a leader it is your job to facilitate an environment where people can...
Shifting Perceptions – How to Change Your Perception in the Market
A few years ago I was having coffee with a friend who ran a successful business. He was on a high, riding the wave of success. A few months later, his business pretty much vanished. He had made a few really bad decisions and the perception of his...
The Experience Summit 2015 – Annual Gathering of Small Business Owners
It's now two months since the Experience Summit 2015. We're left with the fond memories of our annual gathering which celebrates entrepreneurship at the stunning Manly Yacht Club. Over two days, small business owners and entrepreneurs got together...
6 Ways to Make Your Customer Fall in Love With Your Business Over and Over Again
Do you know the book/movie “He‘s Just Not That Into You”? It‘s a genius guide written by famous author/comedian Greg Behrendt explaining when it is time for a lady to run for the hills in a relationship. Greg is convinced there are certain signs...
Making the Most of Your Niche Market
As consumers are becoming more and more informed, niche markets have never been more important. What‘s a niche market? A niche market is a highly focused, specific market with a common desire. Here are 6 helpful things you can do to really...
Marketing Course Brisbane and Sydney
Recently Basic Bananas held their one-day marketing courses in Sydney, Brisbane and Melbourne which helped refine marketing for hundreds of business owners and what is required in order to be even more successful. The Blast-Off workshops lasted for...
The Entrepreneurial Rollercoaster
Some days you just want to give up and run away to a place where no one can find you. Other times, you feel like hugging the whole world – or at least anyone you meet in the street. Are you crazy? Nope. Welcome to the life of an entrepreneur....
The Experience Summit 2014 – Annual Event to Celebrate Entrepreneurship
In April 2014 we had our annual gathering of smart business owners to celebrate the latest business growth strategies and entrepreneurship at a beautiful location right on the water. The 2 day event brought together Basic Bananas members from all...
Perceptionism – How are you being perceived by your market?
Walking down a busy New York City street with a dear friend a month ago, I spied a guy dressed in expressively colourful clothes coming towards us, singing out loud as music blasts in his ears. My friend whispered, “What a funny character”. “Maybe...