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Perceptionism – How are you being perceived by your market?

by Basic Bananas | Nov 13, 2014 | Basic Bananas Blog - Marketing Articles

Walking down a busy New York City street with a dear friend a month ago, I spied a guy dressed in expressively colourful clothes coming towards us, singing out loud as music blasts in his ears. My friend whispered, “What a funny character”. “Maybe we are the funny...

Marketing and PR Tip: How to get reporters and journalists interested in your story

by Basic Bananas | Nov 4, 2014 | Marketing tips - Marketing Videos

In this episode of Basic Bananas TV, we are speaking with gorgeous Bec Derrington, the founder of Sourcebottle about what makes a journalist pay attention to your story. Enjoy! 1:50s How to get published in a newspaper or magazine for free 2:15s A bit controversial...

David Ormesher – Difference Maker and Entrepreneur Baker

by Basic Bananas | Nov 3, 2014 | Marketing Podcast Episodes

David Ormesher On this episode we are talking with David Ormesher, a highly successful entrepreneur who is using his skills to make a difference for entrepreneurs and the community in Rwanda. Dave is sharing how he set up an entrepreneurial program in a developing...

How to use Images to Rank Higher in Google

by Basic Bananas | Oct 26, 2014 | Basic Bananas Blog - Marketing Articles

Here is a very simple tip to implement, which will improve your online marketing. I just got off the phone with one of my good friends who runs a multimillion dollar per year business from his spare bedroom. *Some of you will be able to guess who he is, he shared a...

From S**** to HIT – Providing remarkable customer experiences

by Basic Bananas | Oct 20, 2014 | Basic Bananas Blog - Marketing Articles

The other day I flew back to Sydney from New York and just as I was dreaming of unicorns, rainbows and shooting stars, someone suddenly jolted me out of my sleep by yanking my seat up. ‘It‘s dinner time‘, the flight attendant said. ‘Brilliant‘ I thought, I‘d much...
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