• Home
  • Programs
    • The Clever Bunch
    • The Brighter Future Bunch
    • Basic Bananas Community
    • The Marketing Machine
  • Masterclasses
    • Profit Multipliers Masterclass
    • Meta Ads Masterclass
    • On Demand
  • Library
    • Basic Bananas TV
    • Basic Bananas Radio
    • Basic Bananas Journal
    • Free Marketing Training
  • The Experience
  • About
    • The Team
    • In the Media
    • Internships
    • Impact Initiatives
    • Collaboration
    • Speaking
  • Success Stories
  • Books
  • Contact
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
S08 EPISODE 2: How marketing saved my business – interview with Erik Hatterschiedt

S08 EPISODE 2: How marketing saved my business – interview with Erik Hatterschiedt

by Basic Bananas | Feb 20, 2018 | Marketing Podcast Episodes

Turning a business around to go from making a loss to turning a decent profit can be quite the challenge. Erik Hatterscheidt, Head of Basic Bananas Canada did just that and generously shares his insights on this show. In this episode you‘ll learn… How to turn a...

Why marketing? Every business owner needs to understand marketing strategy

by Basic Bananas | Jul 4, 2017 | Basic Bananas Blog - Marketing Articles

‘I don‘t need to understand marketing, I‘ll just outsource it to someone else‘, I heard Dominic utter with hope in his voice as he was looking at his business growth, aka non-growth over the past twelve months. Dominic had been in business for a few years and the past...

Recent Posts

  • S16 EPISODE 21: How Employee Ownership Builds a Lasting Legacy with Miren Oca
  • S16 E11: From Burnout to Freedom: How One Business Owner Changed His Life at 50 with Matt Starling
  • 6 Best Marketing Channels for Small Business: Easy Wins
  • How to Use Claude AI as a Personal Assistant
  • Cybersecurity for Small Business: A Practical Guide (That Doesn’t Require an IT Degree)

Recent Comments

No comments to show.

Want to receive monthly marketing resources sent straight to your inbox? Join here!

Mentoring

Clever Bunch
Genius Bunch
Basic Bananas Community
Premium Consulting

Masterclasses

The Marketing Ecosystem Workshop

Marketing Library

BBTV
BB Radio
BB Journal

Books

Bananas About Marketing
Perception
The Courage Map
Social Media for Small Business

About

Team
In the Media
Internships
Impact Initiatives
Collaboration
Speaking

Success Stories

Beyond the Break

© 2026. Basic Bananas. All Rights Reserved | Terms and Conditions