Conversion Strategy Stop Buying Water for a Leaky Bucket: How to Fix Your Lead Flow You don’t always need to pay for more traffic. Often, the fastest way to grow your business is to stop losing the visitors you already have by fixing the leaks in your conversion...
In a recent Advisory Board session, we discussed powerful questions on how businesses can get into the minds of their customers to ensure their marketing truly resonates. Asking the right questions helps tailor your messaging, approach, and offerings effectively. Key...
How many touch points does it take to make a sale? A common belief in the marketing world is that it takes seven touch points. In this episode, Christo debunks this myth and shares how many touch points it actually takes to make a sale. 00:43 Different types of...
