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Positioning, The Perfect Job Ad & Team Innovation

Positioning, The Perfect Job Ad & Team Innovation

by Basic Bananas | Jun 8, 2019 | Marketing tips - Marketing Videos

In this episode, Christo explains how you should look at your brand and how it sits in the market to position your business effectively. Franziska shares a formula to write the perfect job ad. Additionally, we‘re sharing tips from a recent team innovation session and...
S09 EPISODE 6: Do I need a tagline?

S09 EPISODE 6: Do I need a tagline?

by Basic Bananas | Apr 28, 2019 | Marketing Podcast Episodes

The purpose of a tagline or a slogan is to position your business and attract the right customers. In this episode, you‘ll discover… Some of the best taglines in the world. How to craft a powerful tagline. The secret ingredient to make your tagline appealing....
Why Every Business Needs a Tagline & How to Create It

Why Every Business Needs a Tagline & How to Create It

by Basic Bananas | Jul 13, 2018 | Marketing tips - Marketing Videos

TL;DR: Every successful brand needs a memorable hook to capture customer attention instantly. You must create a business tagline to communicate your unique value and show real personality. This guide breaks down exact strategies from marketing experts Christo Hall and...
S08 EPISODE 10: How to compete in a highly competitive market

S08 EPISODE 10: How to compete in a highly competitive market

by Basic Bananas | Apr 16, 2018 | Marketing Podcast Episodes

Competition is ever increasing and small businesses continuously have to figure out ways to attract customers without breaking the bank. Luckily there are some ways to do just that even on a small budget. In this episode you‘ll discover… How to compete with the...

How Owning Prior Thoughts will Expand Your Brand

by Basic Bananas | Oct 5, 2017 | Marketing tips - Marketing Videos

What are the trigger thoughts in relation to your business? In this episode of BBTV, Christo Hall shares why getting clear on what you want to amplify will help bring your brand to mind! (0:37) Problem (0:40) Want (0:43) Product (0:49) Emotion (1:15) Narrow the focus...

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