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S16 EPISODE 20: Stop Playing It Safe: Find the Courage to Grow Your Business with Ryan Berman

by admin | Oct 12, 2026 | Marketing Podcast Episodes

What if the biggest thing holding your business back isn’t the market, your competitors, or even AI… but fear? 👀 In this episode, Franziska continues her conversation with Ryan Berman about courage, leadership, and what it takes to stop getting...

Small Business Differentiation Strategy Guide

by admin | Oct 9, 2026 | Basic Bananas Blog - Marketing Articles

Small Business Strategy In a World Full of AI Slop, How Does a Small Business Actually Stand Out? Let’s be honest. The internet is getting noisier by the day. AI can write your blogs, generate your social media posts, and give you 30 days of content before...
Positioning, The Perfect Job Ad & Team Innovation

Positioning, The Perfect Job Ad & Team Innovation

by Basic Bananas | Jun 8, 2019 | Marketing tips - Marketing Videos

In this episode, Christo explains how you should look at your brand and how it sits in the market to position your business effectively. Franziska shares a formula to write the perfect job ad. Additionally, we‘re sharing tips from a recent team innovation session and...
S09 EPISODE 6: Do I need a tagline?

S09 EPISODE 6: Do I need a tagline?

by Basic Bananas | Apr 28, 2019 | Marketing Podcast Episodes

The purpose of a tagline or a slogan is to position your business and attract the right customers. In this episode, you‘ll discover… Some of the best taglines in the world. How to craft a powerful tagline. The secret ingredient to make your tagline appealing....
Why Every Business Needs a Tagline & How to Create It

Why Every Business Needs a Tagline & How to Create It

by Basic Bananas | Jul 13, 2018 | Marketing tips - Marketing Videos

TL;DR: Every successful brand needs a memorable hook to capture customer attention instantly. You must create a business tagline to communicate your unique value and show real personality. This guide breaks down exact strategies from marketing experts Christo Hall and...
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