S07 Episode 23: How to get free media exposure

by | Jun 6, 2017 | Marketing Podcast Episodes | 0 comments

Discover effective strategies for small business marketing to gain free media exposure through a marketing workshop.

In this How to get free media exposure episode, you will discover…

  • Why getting free media exposure can exponentially accelerate your business
  • The three phases to proactively get free publicity
  • Some of the biggest mistakes people make when trying to get media exposure.

Here is to creating ripple effects of brilliance for business owners around the globe!

Happy listening!

The Publicity Paradigm: Paid Ads vs. Earned Media

While paid ads certainly have their place in a modern marketing ecosystem, they lack the immediate authority of earned media. When a trusted publication, podcast, or news outlet features your business, their audience’s trust is instantly transferred to you. Understanding this shift is the key to unlocking massive, cost-effective brand growth.

Growth Vehicle Paid Advertising (Bought Media) Free Publicity (Earned Media)
Direct Cost Expensive; requires ongoing budget to stay visible. Free; requires strategy, relationship building, and a story.
Trust Factor Low-to-moderate; consumers know you paid to be there. Extremely high; backed by third-party editorial validation.
Longevity Traffic stops the second you pause your ad budget. Articles and features remain searchable online forever.
Message Control 100% control over every word and image. Shared control; the journalist shapes the final narrative.

The Authority Axiom: People buy from businesses they trust, and they trust third-party recommendations far more than self-promotion. Learning to get free media exposure isn’t just about saving money on ads—it’s about positioning yourself as the undisputed authority in your niche.

The 3-Phase Proactive Publicity Sequence

To systematically secure media attention and avoid the awkward mistakes that turn journalists off, structure your outreach using this three-part framework:

1.1. Establish Your Brand Foundation:Preparation.

Before reaching out to any outlet, ensure your digital footprint is immaculate. Journalists will google you. Update your website, polish your social media profiles, and prepare a simple press kit so you look like a credible expert the moment they search your name.

2.2. Pitch with Value First:Outreach.

Avoid the trap of sending generic, self-serving emails. Craft a highly personalized pitch that aligns your unique expertise with a current trend, seasonal event, or hot industry topic. Make your pitch entirely about serving their readers, not selling your product.

3.3. Maximize the Exposure:Amplification.

Do not let a media win disappear after a day. Once your story is published, share it across your social channels, feature it on your website’s “As Seen In” section, and email it to your existing database to leverage that new credibility to close more sales.

Ready to Grow Your Business?
To discover more innovative marketing strategies, make sure you join us at the next Marketing Ecosystem™ workshop to map out your one-page marketing plan. Here’s the link to register (at no cost!):
https://www.basicbananas.com/virtualsummit

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

Podcast: Play in new window | Download

Submit a Comment

Your email address will not be published. Required fields are marked *