S07 EPISODE 20: How to use Linkedin to grow your business with Chris Reed

by | May 15, 2017 | Marketing Podcast Episodes | 0 comments

Learn how to leverage LinkedIn for small business marketing and develop a comprehensive marketing plan through our interactive marketing workshop.

In this episode, Chris Reed, the only NASDAQ listed CEO with a Mohawk shares the exact strategies you can use to grow your business using Linkedin. Strap on your seatbelt, this is a very fast episode!

The B2B Growth Matrix: Passive CV vs. Active Social Selling

Treating your LinkedIn profile like a static digital resume misses out on its massive potential as a client-acquisition channel. Transitioning from a passive profile to an active thought-leadership platform positions you as an industry authority, attracting inbound prospects and opening doors to high-value partnerships.

Content StrategyRare, sporadic corporate announcements.

Network ExpansionAccepts requests passively without engagement.

Outreach StyleCold, transactional pitches that alienate leads.
Channel Approach Passive Profile (Static Resume) Active Social Selling (Lead Engine)
Profile Focus Highlights past job descriptions and achievements.
Framed around client problems and clear solutions.
Consistent, high-value insights & industry commentary.
Proactively connects with ideal decision-makers.
Relationship-first networking that builds rapport.

Chris’s LinkedIn Axiom: People do business with people, not logos. Standing out on LinkedIn doesn’t require conforming to boring corporate norms—it requires showcasing your authentic personality, sharing real expertise, and turning your profile into a magnetic sales page.

The 3-Step LinkedIn Acceleration Sequence

To transform your LinkedIn presence into a consistent pipeline for business growth, execute this action plan:

1.1. Convert Your Profile into a Landing Page:Position for buyers.

Reframe your headline, bio, and summary away from past job duties. Clearly state who you serve, the exact problems you solve, and the direct outcome prospects achieve by working with you.

2.2. Publish High-Value Insights Consistently:Build authority.

Share regular commentary on industry trends, breakdown client case studies, and offer actionable advice. Focus on solving your audience’s daily struggles to establish natural authority.

3.3. Engage Prospects with Value-First Outreach:Nurture relationships.

Connect with target decision-makers without leading with a sales pitch. Comment thoughtfully on their posts, spark authentic direct message conversations, and build trust before introducing your services.

Learn More Practical Marketing Strategies

Join our Marketing Ecosystem Workshop for a free, in-depth strategy session.

For personalised business growth strategies, apply for our Clever Bunch program.

The Basic Bananas Team

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