In this episode discover what makes a good add? What makes a good sales  page?  Matt has generated over 6mil leads with pay per click advertising

Discover Matt‘s top 5 strategies to generate leads with pay per click and text  to make your ads work.

Banner ads: Tips to maximize ROI. Which sizes and shapes are currently  getting the best results.

Time index not to be missed:

32:41 what to include in online ads to make them work. Ads ingredients.

37:10 how using a font gave us a BIG pay rise

38:14 different fonts will work for different industries