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S10 EPISODE 32: How we Compete in a Competitive Market with Winemaker Xavier from Terre a Terre

S10 EPISODE 32: How we Compete in a Competitive Market with Winemaker Xavier from Terre a Terre

by Basic Bananas | Aug 31, 2020 | Marketing Podcast Episodes

Winemaker Xavier shares his story of growing their wine business in a competitive market and lessons from the ups and downs of their business journey. The wine industry in Australia is very competitive and he shares his two main focuses, which indicate that the...
S10 EPISODE 31: The Big Shed Brewing Concern – How a half drunk conversation resulted in a multi million dollar brewery

S10 EPISODE 31: The Big Shed Brewing Concern – How a half drunk conversation resulted in a multi million dollar brewery

by Basic Bananas | Aug 24, 2020 | Marketing Podcast Episodes

The Big Shed Brewing Concern started as a half-drunk idea to brew beer and is now a multi-million dollar brewery and entertainment venue. Craig from Big Shed shares his experience of growing the business, moving himself and Jason from brewers to working more on the...
S10 EPISODE 30: Naming strategies – How to name your products and services to be cooler than anyone else

S10 EPISODE 30: Naming strategies – How to name your products and services to be cooler than anyone else

by Basic Bananas | Aug 17, 2020 | Marketing Podcast Episodes

Do you want to be cooler than your competitors? Then let‘s get cracking on refreshing your product names! There are many other ways to be cooler we‘ll cover in the future, but this is an easy fix! In this episode, you will discover… The importance of naming your...
S10 EPISODE 29: How to Price Your Products and Services to Generate More Sales

S10 EPISODE 29: How to Price Your Products and Services to Generate More Sales

by Basic Bananas | Aug 9, 2020 | Marketing Podcast Episodes

Many small businesses can generate more sales by simply reviewing their pricing. Pricing should be updated every year at least to keep an eye on costs and to continually drive profits. In this episode, you will discover how to… Structure your pricing Ensure your...
S10 EPISODE 28: Entrepreneurs In The Spotlight – From music theatre performer to successful business owner

S10 EPISODE 28: Entrepreneurs In The Spotlight – From music theatre performer to successful business owner

by Basic Bananas | Aug 2, 2020 | Marketing Podcast Episodes

For our latest Entrepreneurs In The Spotlight – please meet Will Centurion, who after twenty years of music theatre performance had the courage to start his own business to support creative minds through his counselling and life coaching practice. You will...
S10 EPISODE 27: The Leaky Bucket: How to make your online marketing successful

S10 EPISODE 27: The Leaky Bucket: How to make your online marketing successful

by Basic Bananas | Jul 30, 2020 | Marketing Podcast Episodes

Most small businesses don‘t experience success with their online marketing because there is a hole in their process, people click their ads or interact with them on social media, but most of these leads never convert to a sale, so it‘s wasted energy and marketing...
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