by Basic Bananas | Feb 23, 2022 | Marketing tips - Marketing Videos
In the second episode of this 4-part series, Franziska explains how to review the Culture Pulse Check results from your team in order to come up with a set of principles, behaviours and non-behaviours that are all in line with your brand strategy for your...
by Basic Bananas | Feb 16, 2022 | Marketing tips - Marketing Videos
In this first episode of a 4-part series, Franziska shares 10 questions you could ask your team in order to help you understand where your culture matrix is at the moment. Highlights 0:00 Intro 0:31 Why culture matters 1:16 The Culture Code 2:04 Culture Health Check...
by Basic Bananas | Feb 9, 2022 | Marketing tips - Marketing Videos
In this episode, Christo shares the answer to a common question that keeps coming up: How do I get higher returns from my marketing spend? Highlights: 0:00 Intro 0:18 A little shift on your thinking 0:35 How to make marketing work better 1:01 What happens after the...
by Basic Bananas | Feb 1, 2022 | Marketing tips - Marketing Videos
One of the key elements of a really good brand strategy is to have a compelling and meaningful purpose statement for your business. Whether you already have a great purpose statement, need a refresh, or just starting from scratch, Franziska’s here to break it down for...
by Basic Bananas | Jan 25, 2022 | Marketing tips - Marketing Videos
Sales Tip Alert! Christo’s back with another useful selling tip for business owners who cringe whenever it’s time to “sell”. Highlights 0:00 Intro 0:17 “I don’t want to be a salesperson” 0:50 The reason we get annoyed by sales people 1:15 How to become a better...
by Basic Bananas | Jan 17, 2022 | Marketing tips - Marketing Videos
How do you attract the best talent and keep the A-players? In this episode, Franziska highlights the connection between a job posting and marketing your business to make sure your advertised position stands out to potential applicants. 0:00 Intro 0:30 A great job ad...
