In this episode, Franziska shares a business growth tip perfect for product-based and e-commerce businesses: Influencer Marketing. Learn the five steps to success, from defining ideal influencers to analyzing results. This strategy not only builds trust but also...
Discover how to master the art of owning the decision making period in order to acquire more customers through your various marketing channels. Most businesses neglect the most important time of a customer journey and lose their customers to their competitors. In this...
In this episode, Franziska shares the importance of using the right words in marketing communication. Highlights: 0:08 One question that will transform your sales returns 1:34 Focus on your audience vs you 2:00 Pushing vs pulling For even more EPIC marketing resources...
In 2000, two psychologists from Columbia and Stanford University conducted an interesting study about human behaviour when faced with a multitude of product choices: The Jam Experiment. They discovered that when people were presented with 24 different types of jams to...
In this episode, Christo shares a really quick and very effective trick to improve your sales using precise pricing strategies. Highlights: 0:00 Exact numbers 0:47 Big brand examples Need help with pricing your products or services? Let’s talk For even more EPIC...
In this episode, Christo shares a quick tip on how you can strive to achieve a human connection with your customers. Highlights: 0:00 How to create a deeper connection with your customers 0:41 The power of amplifying personality traits 1:31 A great question to ask:...
