Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
A chat with Jack Daly, the world’s best sales trainer
In this episode, Franziska and Jack Daly share an open and invaluable discussion about all things sales. Highlights: 0:00 Intro 2:39 The three sins of sales management. 15:46 How to put together a sales playbook. 18:44...
S12 EPISODE 20: A chat with Jack Daly, the world’s best sales trainer
With over 30 years of sales and executive experience, Jack Daly is possibly the world’s best sales trainer. He built six companies into national firms, two of which he subsequently sold to the Wall Street firms of Salomon Brothers and First...
Your Facebook account got hacked… Now what?
In this episode, Christo shares a recent frustrating experience with our Facebook ads account, as well as some tips on what to do should it ever happen to your Facebook account (hopefully never!). Highlights: 0:00 The...
If you want to go far, go together
In this episode, Franziska shares one of her favourite pieces of advice for business owners, "If you want to go far, go together". Highlights: 0:00 An introduction to one of our favourite proverbs 1:01 Why walking the...
S12 EPISODE 19: Mastering Culture – How to attract and retain a motivated and aligned team
Why an Aligned Team is Essential in Today’s Market In today’s competitive market, a business must cultivate a brand that resonates both internally and externally to attract A-players, create a high-performing and aligned team, and ultimately appeal...
The Importance of Brand Personality
In this episode, Christo talks about the importance of building a brand personality. Plus, some exclusive footage of the Basic Bananas team as they share the characters they’ve loved throughout their lives. Highlights...
[ENTREPRENEUR SPOTLIGHT] Denise Neville: 20 Years of Business Wisdom
Harnessing Business Wisdom with Denise Neville In this insightful episode, Franziska sits down with Denise Neville, the visionary behind TranZition™ Group. With over two decades of experience as a business owner,...
S12 EPISODE 18: How Pasta Gallery More than Doubled Sales in 12 Months
Paolo Ianigro is the founder of Pasta Gallery. He has grown the business and is loving the process. In this episode, Christo interviews Paolo about his remarkable business journey. In this episode, you’ll discover… How Pasta Gallery has more than...
The One Productivity Hack That Might Just Change Your Output
In this episode, Franziska shares a very practical tip we all love to do: a little 'Productivity Hack' at Basic Bananas HQ. Watch this short clip and find out how you can enhance your #focus too! Highlights: 0:00 Intro...