Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
S12 EPISODE 23: All about self-managed super funds (not as boring as it may sound!)
Self-managed super funds – we’ve got a slightly different topic to marketing for you today! In this episode, one of our business members, powerhouse woman Natalia Clack, founder of Easy Super walks us through all the ins and outs of having a...
S12 EPISODE 22: How to Scale Your Business Using TikTok
Beyond the viral challenges, voiceovers, and dances, TikTok has already reached one billion monthly active users. And with the TikTok user base continuously aging up (data via Comscore), it's safe to say that TikTok is not 'for kids only' anymore....
![[BOOK RECOMMENDATION] Drive: The Surprising Truth About What Motivates Us by Daniel Pink](https://www.basicbananas.com/wp-content/uploads/2022/11/BOOK-RECOMMENDATION-Drive-The-Surprising-Truth-About-What-Motivates-Us-by-Daniel-Pink-Youtube-Thumbnail-400x250.png)
[BOOK RECOMMENDATION] Drive: The Surprising Truth About What Motivates Us by Daniel Pink
In this episode, Franziska talks about Daniel Pink’s bestselling book, Drive, and shares three of the key motivators that we have as people, and how you can leverage them in your business. Highlights: 0:00 Understanding the key motivators 1:12...
S12 EPISODE 21: How P & D Catering Grew by 40% During the Pandemic
Danny Fuentes is the founder of P & D Catering and a range of other businesses. P & D Catering has grown by 40% just in the last 12 months alone — during the pandemic. In this episode, Christo interviews Danny about his amazing business and...
A chat with Jack Daly, the world’s best sales trainer
In this episode, Franziska and Jack Daly share an open and invaluable discussion about all things sales. Highlights: 0:00 Intro 2:39 The three sins of sales management. 15:46 How to put together a sales playbook. 18:44...
S12 EPISODE 20: A chat with Jack Daly, the world’s best sales trainer
With over 30 years of sales and executive experience, Jack Daly is possibly the world’s best sales trainer. He built six companies into national firms, two of which he subsequently sold to the Wall Street firms of Salomon Brothers and First...
Your Facebook account got hacked… Now what?
In this episode, Christo shares a recent frustrating experience with our Facebook ads account, as well as some tips on what to do should it ever happen to your Facebook account (hopefully never!). Highlights: 0:00 The...
If you want to go far, go together
In this episode, Franziska shares one of her favourite pieces of advice for business owners, "If you want to go far, go together". Highlights: 0:00 An introduction to one of our favourite proverbs 1:01 Why walking the...
S12 EPISODE 19: Mastering Culture – How to attract and retain a motivated and aligned team
Why an Aligned Team is Essential in Today’s Market In today’s competitive market, a business must cultivate a brand that resonates both internally and externally to attract A-players, create a high-performing and aligned team, and ultimately appeal...