Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
The Evolution of Web3 Marketing. What is Web3 Marketing?
In this video, Franziska shares a brief overview of the world wide web - from how it all started, to how it’s going, and to where Web3 is headed. As a business owner and leader in your field, it’s important to stay up...
S13 EPISODE 04: How writing a book can be both beneficial and therapeutic at the same time
Should you write your own book? A question we get asked so often by brilliant business owners. The answer is not really ‘one size fits all’, but luckily we have an amazing author in our Clever Bunch community - Sue Kennedy, the founder of Author...
S13 EPISODE 03: How to stay innovative in 2023 and be excited about the future
Innovation must be an integral part of every business strategy. In this episode, "How to Stay Innovative in 2023 and Be Excited About the Future," Christina Gerakiteys, a renowned innovation strategist and the visionary founder of UtopiaX and...
Using AI As Your Marketing Assistant
In this episode, Christo talks about how to use artificial intelligence—specifically Open AI’s blockbuster chatbot, ChatGPT, as your newest marketing assistant. 0:00 What is ChatGPT 0:45 How to communicate with ChatGPT...
S13 EPISODE 02: 5 Steps to Creating Professional Video Content with Ed Bodkin
Ed Bodkin from Video Skills Training has been in film and production for decades. He’s now focusing on assisting others to create their own in-house professional video content through his workshops. In this episode, Ed talks through 5 steps which...
S13 EPISODE 01: How a Failed Trip Around Australia Sparked a Thriving Business
Check Weight mobile caravan weighing was created by Jeff DeAth when his trip around Australia was cut short. He had always struggled with his caravan weights and realised many other people had the same challenge. Fast forward only 3 years and he’s...
Your Facebook account got hacked… Now what? (Part 2)
In this follow-up episode from last month’s Facebook account hacking incident, Christo gives a quick update plus a couple of useful tips from this experience. Highlights: 0:00 What’s happened since… 0:47 Tip #1: Avoid...
S12 EPISODE 23: All about self-managed super funds (not as boring as it may sound!)
Self-managed super funds – we’ve got a slightly different topic to marketing for you today! In this episode, one of our business members, powerhouse woman Natalia Clack, founder of Easy Super walks us through all the ins and outs of having a...
S12 EPISODE 22: How to Scale Your Business Using TikTok
Beyond the viral challenges, voiceovers, and dances, TikTok has already reached one billion monthly active users. And with the TikTok user base continuously aging up (data via Comscore), it's safe to say that TikTok is not 'for kids only' anymore....