Basic Bananas Journal
The latest tips from the Basic Bananas team


How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more


Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
S16 EPISODE 19: From Hustle to Alignment: What Your Business Is Trying to Tell You with Alysia James
https://youtu.be/EuoxyXkxfpI What if the challenges showing up in your business are actually trying to tell you something about yourself? Franziska explores this idea with Alysia James, founder of Purpose Lived Co, unpacking the connection between...
S16 EPISODE 18: The AI-Powered Go-to-Market System Every Business Needs with Shahin Hoda
What if your business could have its own AI powered operating system? 🤯 In this episode, Franziska and Shahin Hoda explore how AI can help businesses build a smarter go to market system, from connecting your...
S16 EPISODE 17: Why Employee Ownership Beats Selling to Private Equity with Tim Rettig
Selling to private equity or just riding it out isn't the only way to exit a business. Just ask Tim Rettig. In this episode, Franziska sits down with Tim, an employee ownership advocate (it's literally in his LinkedIn...
S16 EPISODE 16: The Future of AI for Business Is More Human Than You Think with Libbie Ray
What if AI could actually make business more human, not less? 🤔 Franziska chats with Libby Ray about why the future of AI isn't about replacing people or automating every human interaction. It's about using AI...
S16 EPISODE 15: The Mindset Shift Every Business Owner Needs with Ryan Berman
https://youtu.be/MBRJPpcrYX0 What if the biggest thing holding your business back isn't your strategy... but the conversations happening inside your own head? 💭 Franziska is joined by bestselling author Ryan Berman to explore courage,...
S16 EPISODE 14: How a 13-Year-Old Is Creating Apps and Business Tools with AI with Lachlan Farmer
What if the person who inspired you to use AI wasn't a tech expert... but a 13-year-old? 🤯 When Lachlan Farmer attended a recent AI event, he built more custom GPTs in a day than many business owners had built...
S16 EPISODE 13: Build a Business That Gives You Freedom, Not Burnout with Paul Wright
What’s the point of building a successful business… if you never get to enjoy your life? 👀 Paul Wright built and sold multiple clinics, created a business with a “freedom score” of zero, and made a decision...
S16 E12: Everyone Is Getting AI Wrong… Here’s the Truth with Erik Huberman
In this episode, Franziska chats with Erik Huberman, CEO of Hawke Media, about a refreshingly optimistic take on AI and marketing. Instead of fear and hype, Erik shares why AI should be used to amplify your team, not...
S16 E11: From Burnout to Freedom: How One Business Owner Changed His Life at 50 with Matt Starling
Build a business that fits your life 🏄🏻♂️ What if success didn’t mean burnout? In this episode, Matt Starling shares how he went from running a demanding hospitality business to...

