Basic Bananas Journal
The latest tips from the Basic Bananas team

How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more


Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more

Social Media: The Content Bucket Theory
Social Media is an incredibly powerful tool for business owners to engage their customers, build trust, and increase sales. With people working from home, the use of social media has skyrocketed! One of the most important parts of social media is...
S10 EPISODE 25: Entrepreneurs in the spotlight – How to stay positive and focused throughout turbulent times
Please meet Heather & David, the founders of Exotique Lashes, a brilliant duo who have not only weathered the COVID storm with a smile but also made lasting positive changes in their business. You will discover... The importance of stepping...
The Power of Video Content
Video marketing is working incredibly well right now for many business owners as more and more people are consuming information via this format! So make sure you get on it and when you do, always lead with value and share content that is useful for...
S10 EPISODE 24: The 10 Degree Shift
The 10-degree shift is a brilliant model by Alexandria Joy based on the Blue Zones. In this episode, AJ talks you through the ten elements to shift your personal and professional life. You will discover... The ten-degree shifts on an individual,...
S10 EPISODE 23: Entrepreneurs in the spotlight – Lessons from a pole dance studio owner
Please meet the brilliant founder of Diamond Pole Dance Jacinta Dudley! In this episode, Jacinta shares some of her biggest failures, lessons, and insights. You are going to love her kind heart! You will discover... The best motivators to reignite...
How to increase your online sales
Discover how to increase your online sales by making a few improvements on your website. Franziska shares two crucial questions you must ask yourself to increase your online sales: What is your best-selling product or service? Which one of your...
S10 EPISODE 22: The Culture Book – How to grow an aligned, engaged and passionate team
A company handbook or culture book is one of the best tools to ensure your teams are aligned, engaged, and empowered to be your best brand ambassadors. In this episode, you will discover... How to structure your very own culture book. The...
S10 EPISODE 21: How to Turn Your Knowledge Into a Product, Program or Course
This is an awesome episode if you are someone who has a lot of knowledge on a topic and you want to turn this knowledge into a product, program or course, so you can generate revenue from your knowledge. This is an especially valuable episode for...
How to stand out by owning your brand vocabulary
Owning your brand vocabulary is one of the best ways to stand out and become ‘talkaboutable‘. A smart brand strategy helps you to differentiate in your industry and attract more loyal followers. Language is one piece of your branding puzzle! What...