Basic Bananas Journal
The latest tips from the Basic Bananas team
Pique Your (P)interest | A Quick Guide to Pinterest Marketing Strategy
Estimated reading time: 3 minutes, 22 seconds (Pique Your Pinterest - A Quick Guide to Pinterest Marketing Strategy) What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas...
10 ideas to help set the prices of your products and services
There is a lot to think about when it comes to deciding how much you want to charge for your products and services. For business owners, it can be tricky to find a healthy medium between being competitive and making sure you’re generating profit....
Our Biggest Lessons from 2020
Resilience, kindness, optimism—these are some of the things that got many of us through 2020! What a crazy rollercoaster it‘s been. I‘ve asked my team to share their favourite lesson from 2020. Here are some of their responses! One of my biggest...
4 Steps To Help You Adapt Your Offerings In Challenging Times
A few weeks ago, we had the pleasure of rebranding a local fitness studio that was about to open up a second location. We started with a brand strategy session, followed by designing a fresh new logo, created a striking wallpaper design with the studio‘s values, which we coined ‘the village rules‘, created t-shirts, meal plans, flyers and a new website. The business owner was pumped and the rebrand was a success.
How to do Search Engine Optimisation – 5 Steps to improved SEO rankings
When business owners hear the word SEO, it often freaks them out a little. SEO is such a mysterious thing to most people, but some of the most powerful SEO strategies are not that complicated to implement (when you know how of course) and most...
The 3 biggest marketing mistakes business owners make
TL;DR: Many businesses fail because they lack a structured approach to customer acquisition and fall into predictable traps. Avoid the danger of relying solely on word-of-mouth or chasing "magic pill" strategies that promise overnight success....
How Sydney Law Practice Family Focus Legal Quadrupled Their Business with Clever and Authentic Marketing
[vc_row][vc_column][vc_column_text]The following is certainly not an overnight business success tale. However, Rebekah‘s and Catherine‘s story of how they quadrupled their business Family Focus Legal is impressive nonetheless. Nowadays you can...
Our Favourite Tech Tools For Business Owners
[vc_row][vc_column][vc_column_text]Yesterday as I was scrolling through the newsfeed on Facebook, I came across a picture of four lovely ladies manually operating an old school phone switchboard. It made me think how far technology and tech tools...
Why marketing? Every business owner needs to understand marketing strategy
‘I don‘t need to understand marketing, I‘ll just outsource it to someone else‘, I heard Dominic utter with hope in his voice as he was looking at his business growth, aka non-growth over the past twelve months. Dominic had been in business for a...