“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” Charles Darwin For business owners, adaptability is an amazing superpower. As change is accelerating in the world, it’s...
In this episode, Franziska shares the importance of using the right words in marketing communication. Highlights: 0:08 One question that will transform your sales returns 1:34 Focus on your audience vs you 2:00 Pushing vs pulling For even more EPIC marketing resources...
Most businesses sadly don’t make it past the first 3 years, let alone 10 years. Espresso Services Plus has been running for over 20 years! Please meet Jo Mendes, the genius behind the marketing and branding of this amazing business. In this episode, Joana shares how...
In 2000, two psychologists from Columbia and Stanford University conducted an interesting study about human behaviour when faced with a multitude of product choices: The Jam Experiment. They discovered that when people were presented with 24 different types of jams to...
Relationships are at the core of business (and life!). And the quality of a relationship determines the quality of our lives and the success of our businesses. In this episode, we are chatting with Amy Islip, the founder of Think Better. Amy is a Registered Clinical...
