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Stop Selling Features: The 10-Minute “So What?” Test for Small Businesses

by admin | Sep 4, 2026 | Basic Bananas Blog - Marketing Articles

Marketing & Messaging Stop Selling Features: The 10-Minute “So What?” Test for Small Businesses If you read one more business website bragging about its “synergistic paradigms” or “cutting-edge solutions,” you might actually...

How to Increase Revenue from Existing Customers Without Spending More on Marketing

by admin | Aug 31, 2026 | Basic Bananas TV - Marketing Videos

What if the next stage of growth isn’t about finding more customers? In this episode, Franziska shares one simple question that could help you generate more revenue from the customers and prospects you already have. Key Highlights ✅ How to add more value...
High Tech High Touch Marketing Guide: 2026

High Tech High Touch Marketing Guide: 2026

by admin | Aug 28, 2026 | Basic Bananas Blog - Marketing Articles

Innovation & Connection High-Tech, High-Touch: The 2026 Guide to Using AI Without Losing Your Soul It is 2026, and if one more person tells you to “prompt engineer” your way to success, you might actually throw your laptop out the window. We completely...

S16 EPISODE 19: From Hustle to Alignment: What Your Business Is Trying to Tell You with Alysia James

by admin | Aug 24, 2026 | Marketing Podcast Episodes

What if the challenges showing up in your business are actually trying to tell you something about yourself? Franziska explores this idea with Alysia James, founder of Purpose Lived Co, unpacking the connection between beliefs, emotions, body awareness, and the way we...
Anti Hustle Marketing for Small Business

Anti Hustle Marketing for Small Business

by admin | Aug 20, 2026 | Basic Bananas Blog - Marketing Articles

Marketing & Mindset The Anti-Hustle Marketing Guide: 3 Ways to Attract Clients When You Just Want a Nap Feeling completely peeled and exhausted trying to maintain a flawless content schedule? If the mere thought of writing another sales pitch makes you want to...
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