In this episode, Franziska chats with Erik Huberman, CEO of Hawke Media, about a refreshingly optimistic take on AI and marketing. Instead of fear and hype, Erik shares why AI should be used to amplify your team, not replace it, and how businesses can stay competitive...
Using AI to write your marketing? Smart move. But if everything you’re creating sounds a bit… same same, you’re not alone. In this episode, Christo shares a simple tweak that turns AI-generated content from generic to genuinely effective. Key Highlights: ✅ Why...
Think your pricing is “just your pricing”? Think again! In this episode, Christo breaks down the Price Anchor Strategy, a simple but powerful move that instantly elevates your brand and makes your mid-range offers feel like an absolute steal. Get ready for a little...
