Small Business Marketing Tip: How to do market research

by Basic Bananas | Dec 17, 2012 | Marketing tips - Marketing Videos

[youtube_sc url=b2jZQzTilQc] On today’s Basic Bananas TV we discuss the importance of market research and how to go about it. There are four easy ways for you to do some valuable market research: 1. Competitor research: Don’t just copy your competitors!...

Jess Reid – The Founder of Lady Calamity

by Basic Bananas | Oct 8, 2012 | Marketing Podcast Episodes

Meet Jess Reid, the founder of Lady Calamity, offering time management and organising solutions for small businesses with a dash of panache. Jess is sharing lots of valuable time management tools that work. www.ladycalamity.com.au...

Would You Like Water with That?

by Basic Bananas | Sep 28, 2011 | Basic Bananas Blog - Marketing Articles

Recently Franziska and I took a flight departing LA and as we went through the self check-in process at the airport we got offered to pay extras about five times: seat upgrade with more leg room, priority boarding, special insurance, extra baggage allowance, carbon...