S11 EPISODE 18: [Entrepreneur Spotlight] The power of digital marketing and automation

by Basic Bananas | Jul 27, 2021 | Marketing Podcast Episodes

Please meet Cheryl Fafeita, the founder of Beau Gordon Hair, a stylish hair salon. Cheryl shares how she moved to a new country and in less than 3 years built her salon from zero connections and customers to a thriving business by harnessing the power of digital...

S11 EPISODE 17: How to overcome the fear of raising your prices

by Basic Bananas | Jul 13, 2021 | Marketing Podcast Episodes

Having worked with so many business owners over the years, we’ve recognised that there’s a lot of fear when it comes to raising prices for product and service offerings. If you’re uncertain about raising your prices and feel like you should be charging more than you...

S11 EPISODE 16: [Entrepreneur Spotlight] How consistent action leads to momentum and business growth

by Basic Bananas | Jun 30, 2021 | Marketing Podcast Episodes

Please meet Denise & Trevor Neville the founders of Tranzition Group, a recruitment and career consultancy for the biotech and healthcare sector. Let’s talk business growth! In this episode, you‘ll discover… How to automate a part of your marketing....

S11 EPISODE 15: How to grow a happy team in a remote world

by Basic Bananas | Jun 14, 2021 | Marketing Podcast Episodes

There have been a lot of changes over the past year, and one of them is the shift toward working from home. As business owners, you now have access to a much larger pool of talent by embracing remote work. But with this opportunity comes a challenge—how to grow a...

S11 EPISODE 14: How to use analytics to improve your marketing

by Basic Bananas | May 31, 2021 | Marketing Podcast Episodes

There are insights, which you can learn from Google to assist you with knowing exactly what to use in your marketing material. In this episode, Christo shares why this is important and how to find this information, and how to use analytics to make better marketing.  ...

S11 EPISODE 13: The six common social media untruths every business owner must know

by Basic Bananas | May 16, 2021 | Marketing Podcast Episodes

Many business owners are looking at social media as the magic pill to growing their businesses, only to be disappointed. Social media may not be the magic pill, however, it is a very powerful tool if used correctly. Unfortunately, there‘s a lot of conflicting and...