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Apple’s New Mail Privacy Protection: What does it mean for your email marketing strategies?

by Basic Bananas | Apr 12, 2022 | Marketing tips - Marketing Videos

In this episode, Christo clarifies Apple’s latest update (iOS 15)  when it comes to email marketing and how it may impact mass email campaigns. Highlights 0:00 Introduction 0:36 iOS update: What happened? 1:54 Adjusting your database triggers 2:24 Why it’s not the end...

Little ninja hack: How to ‘get into somebody’s pants’ (metaphorically!)

by Basic Bananas | Apr 4, 2022 | Marketing tips - Marketing Videos

In this episode, Franziska shares a little ninja hack – how you can get into somebody’s pants (metaphorically of course) and how this can be very useful in the business world. It’s all about the personal touch (no pun intended:-)). Highlights: 0:28 The back...

Brand Strategy: How to Use the Twelve Brand Archetypes by Carl Jung in Your Business

by Basic Bananas | Mar 24, 2022 | Marketing tips - Marketing Videos

After two looooong years, Franziska and Julia finally head to their first big in person keynote post lockdowns! Watch this episode for some exclusive behind the scenes footage and a little golden nugget on brand strategy from Julia (spoiler alert: it’s psychological,...

[Tech Recommendation] How to Book Meetings Faster with TidyCal

by Basic Bananas | Mar 16, 2022 | Marketing tips - Marketing Videos

How many scheduling tools have you used that simply didn’t do the job for you? Christo is back with a hot tech recommendation on how to make your calendar bookings and meeting requests a lot more efficient and hassle-free.  Highlights: 0:00 Intro 0:46 What is TidyCal...

The Culture Matrix™ (Part 4 of 4)

by Basic Bananas | Mar 9, 2022 | Marketing tips - Marketing Videos

In the final installment of this 4-part series, Franziska walks us through activating the culture matrix code and principles across the business.  Highlights: 0:00 Recap of Part 1: Culture Pulse Check 0:24 Recap of Part 2: Creating team principles, behaviours and...

The Culture Matrix™ (Part 3 of 4)

by Basic Bananas | Mar 3, 2022 | Marketing tips - Marketing Videos

In the third episode of this 4-part series, Franziska shares how to put together a Culture Book, including a special sneak peek of the Basic Bananas Culture Book for a little bit of inspiration for your own Culture Matrix.  Highlights: 0:00 Recap of Part 1 0:23 Recap...
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