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4 Steps To Help You Adapt Your Offerings In Challenging Times

4 Steps To Help You Adapt Your Offerings In Challenging Times

by Basic Bananas | Apr 23, 2020 | Basic Bananas Blog - Marketing Articles

A few weeks ago, we had the pleasure of rebranding a local fitness studio that was about to open a second location. As part of our 4 Steps To Help You Adapt Your Offerings In Challenging Times, we started with a brand strategy session, followed by designing a fresh...
How to do Search Engine Optimisation – 5 Steps to improved SEO rankings

How to do Search Engine Optimisation – 5 Steps to improved SEO rankings

by Basic Bananas | Dec 10, 2019 | Basic Bananas Blog - Marketing Articles

When business owners hear the word SEO, it often freaks them out a little. SEO is such a mysterious thing to most people, but some of the most powerful SEO strategies are not that complicated to implement (when you know how of course) and most people can do it...
The 3 biggest marketing mistakes business owners make

The 3 biggest marketing mistakes business owners make

by Basic Bananas | Aug 1, 2018 | Basic Bananas Blog - Marketing Articles

TL;DR: Many businesses fail because they lack a structured approach to customer acquisition and fall into predictable traps. Avoid the danger of relying solely on word-of-mouth or chasing “magic pill” strategies that promise overnight success. Implementing...
How Sydney Law Practice Family Focus Legal Quadrupled Their Business with Clever and Authentic Marketing

How Sydney Law Practice Family Focus Legal Quadrupled Their Business with Clever and Authentic Marketing

by Basic Bananas | Mar 14, 2018 | Basic Bananas Blog - Marketing Articles

[vc_row][vc_column][vc_column_text]The following is certainly not an overnight business success tale. However, Rebekah‘s and Catherine‘s story of how they quadrupled their business Family Focus Legal is impressive nonetheless. Nowadays you can hardly scroll through...
Our Favourite Tech Tools For Business Owners

Our Favourite Tech Tools For Business Owners

by Basic Bananas | Feb 7, 2018 | Basic Bananas Blog - Marketing Articles

[vc_row][vc_column][vc_column_text]Yesterday as I was scrolling through the newsfeed on Facebook, I came across a picture of four lovely ladies manually operating an old school phone switchboard. It made me think how far technology and tech tools has come just in the...

Why marketing? Every business owner needs to understand marketing strategy

by Basic Bananas | Jul 4, 2017 | Basic Bananas Blog - Marketing Articles

‘I don‘t need to understand marketing, I‘ll just outsource it to someone else‘, I heard Dominic utter with hope in his voice as he was looking at his business growth, aka non-growth over the past twelve months. Dominic had been in business for a few years and the past...
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