Basic Bananas Journal
The latest tips from the Basic Bananas team

How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more


Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more

Marketing Tip: Marketing Planning is Important
[youtube_sc url=DKRTSqT6P9w] In this video marketing tip you will discover the most important ingredients to creating your marketing strategy. Having a marketing plan is crucial for any small business to succeed. The good news is that it doesn't...
Peta Simpson – Founder of New Staff Solutions
Peta Simpson founded New Staff Solutions 2 months after a redundancy and quickly grew her business to 9 staff. Learn the secrets of a HR professional. A must for all small business owners looking to grow.
Marketing Tip: Is Online Marketing Dead?
[youtube_sc url=nVs2b6-w7Z8] What's all this hype about online marketing being dead for small businesses? Even though online marketing has changed and is still changing fast, it is still an amazing way to market your small business and gain...
JB Glossinger – Founder of morningcoach.com and world famous personal development coach
Our special guest today is JB Glossinger, the founder of morningcoach.com, the world's largest 'real time' personal development resource on the web. Discover how to find your true passion, the importance of being authentic and real and why...
Marketing Tip: How to Create an Email Newsletter
[youtube_sc url=82RpehkJI5Q] In this marketing tip you will learn how to make sure your eNewsletters work. How to get your target market to open your eNewsletterl and read it. How to engage your readers. How to add value with your newsletters. And...
Siimon Reynolds – Highly Successful Entrepreneur and High Achiever
Siimon Reynolds grew one of his businesses to 6000 staff within 8 years. In this interview he shares his favourite marketing strategies and why people fail.
Marketing Tip: Listening to Your Target Market
[youtube_sc url=IU0q5EkFHQg] Are you listening to your target market? Or are you listening to your own 'rock n roll'? It's so important to listen to your market by asking questions and doing research so you can give them what they want. Also ask...
Bec Derrington – Founder of SourceBottle Shares How to Get Free Exposure
In this episode, Bec Derrington shares her success secrets to gaining exposure for your business using PR. Franziska: Welcome back to the Basic Bananas podcast. Today we have a very interesting guest, Rebecca Derrington who is the...
Stacey Currie – Author of ‘The Rich Get Richer, The Poor Can too‘ and director of Brand Print Australia
A truly inspiring interview with a very successful young business woman. If you think you‘ve had a tough journey listen to this interview. Stacey has an amazing story or challenge and triumph.