Basic Bananas Journal
The latest tips from the Basic Bananas team

How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more


Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more

How to use Perfect Audience to set up retargeting campaigns
In this episode of Basic Bananas TV, you will learn how to set up effective remarketing (or retargeting) campaigns for your business. The ROI on this strategy is absolutely mind-blowing! 1:55 How companies are using remarketing effectively 5:18 How...
Marketing Tip: How to get more out of your marketing [case study]
In this episode of Basic Bananas TV, we are sharing a great case study of a company who really understands how to 'move' people to buy from them over and over and over again. In fact, they are so good at marketing that people (including us) blindly...
Chris Kameen – How he grew Sydney Sailing School from 1 boat to over 40
Chris is the founder of Sydney Sailing School. In this interview Chris shares how he turned his passion for sailing into his purpose. Chris has grown Sydney Sailing School from one boat and one location to over 40 boats and two locations very...
Sean Malarkey – How he built a 7 figure online business and his favourite tips for business
Sean Malarkey is co-founder of a very successful publishing and marketing company called Inspired Marketing, the #1 company that creates digital online training with a focus on social media. The awesome information products they create, teach...
Dale Beaumont – How to automate your business so you can take more holidays!
In this edition of Basic Bananas Radio, we ask business expert, Dale Beaumont about the ins and outs of business system automation. When you automate your business, you get more done AND you can take more holidays. Listen in to find out how to...
Marketing Tip: How to Overcome Objections
Marketing Tip: How to Overcome Objections In this episode of Basic Bananas TV, Franziska and Christo are talking about how to overcome objections in your marketing. In fact Franziska managed to persuade Christo to go on an Alaskan glacier walk,...
Basic Bananas Marketing Tip: How to be known for something
In this episode of Basic Bananas TV, Franziska and Christo are talking about the importance of being known for something to stand out and differentiate yourself in your market. They are coming to you live...
Valerie Khoo – Effective Story-Telling, Creating Content and Creativity
Valerie Khoo - Effective story-telling, creating content and creativity In this interview with Valerie Khoo we discuss creativity, how to write great content for your business and a framework to create stories. Valerie Khoo is the National Director...
Justin Brooke – How to excel with Facebook ads
Justin Brooke - founder of IMScalable got started 8 years ago with $60 in an Adwords account and grew that $60 to six-figures in one year. Since then he has generated billions of ad impressions, sold millions of dollars worth of products, been...