Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
Benjamin J Harvey – How to Market with Shadow Values
In this episode of Basic Bananas Radio, Franziska speaks with Benjamin J Harvey who is known for helping people make a difference and a living doing what they love. They discuss the power of marketing with shadow values and understanding people‘s...
Heidi Alexandra Pollard – Founder of UQ Power
In this episode of Basic Bananas Radio, Franziska speaks to leadership expert Heidi Alexandra Pollard, the founder of UQ Power about how to create a happy workplace and what makes a business go from good to great. www.uqpower.com.au
Justin Bergholcs – The Founder of BlueDragon.com.au
In this episode of Basic Bananas radio, Franziska speaks with Justin Bergholcs, the founder of BlueDragon.com.au, a social enterprise that organises adventure tours throughout the Himalayas. Justin has lived in the Himalayas for over twenty years...
Marketing Tip: How to shift the perception of your business
In this episode of Basic Bananas TV, Franziska and Christo, the co-founders of Basic Bananas, discuss the importance of creating perceptions and how one famous British fashion label managed to shift perceptions after their reputation got damaged....
How to Write Copy That Converts with Christo Hall
In this episode Christo Hall shares tried and tested methods to increase response rates from all of your marketing material with some simple copywriting tips. Christo is recognised as one of the top small business marketers in Australia and has...
Marketing Tip: How to name your products and services
In this episode of Basic Bananas TV, Franziska and Christo (the co-founders of Basic Bananas) share their strategies to come up with attractive names for your products and services. Naming strategies are so important because it helps you...
Basic Bananas Tip: When to Ditch a Marketing Strategy
In this episode of Basic Bananas TV, Franziska and Susanne discuss the very important question 'When do I know whether to keep or drop a marketing strategy for my business?' This is something entrepreneurs and business owners need to ask themselves...
How to Attract More Clients with Your Blog – Christo Hall
In this episode learn tips on how to grow your business with your blog. Most business owners don‘t blog effectively. Learn some tips which you can implement immediately to increase traffic to your website and ways to ensure that your blog is setup...
Basic Bananas Tip: How do you find the right mentor or coach?
In this episode of Basic Bananas TV, Franziska discusses the difference between a coach and a mentor and whether you need to work with one or the other. This episode comes to you from a lifeguard tower in California. Check the awesome sunset! 1:18s...