Basic Bananas Journal
The latest tips from the Basic Bananas team

How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more


Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more

Authority Content with David Jenyns
In this episode, Franziska talks to David Jenyns, the author of Authority Content about creating content to attract the right clients for your business.
Creating a Happy Work Environment
In this episode of Basic Bananas Tv, Franziska shares three tips you can implement right away to create a happy and fun work environment! You will come to understand that every individual plays an important role in the overall happiness,...
Creating a happy team culture – interview with the Basic Bananas Team Happiness Rockstar
In this episode, Franziska talks with Aga, our Team Happiness Rockstar about how to create a happy team culture. Look behind the scenes at Basic Bananas and get inspired to apply some of the team activities in your own business.
Business Tip: How to Use Values to Hire Team Members
In this episode of Basic Bananas TV, Franziska and Erik share their process of utilizing business values in their hiring process to find the right team members! (0:40) Identify your values (0:47) Group interviews (1:06) Ask the Team Stay tuned for...
How speaking and presenting helps your business (even if you hate speaking and presenting) – Robert Gerrish
In this episode Christo interviews Robert Gerrish from Flying Solo. Learn how presenting can be one of your most powerful marketing strategies and ways to run presentations and leverage the benefits of presenting, even if you think that presenting...
Business Tip: How to Create a Tight Team Based on Values
In this episode of Basic Bananas TV Erik Hatterscheidt from Basic Bananas Canada shows us how to use values to evaluate your team members to make sure your culture is strong and tight! (0:30) Allow team members to evaluate each other (0:45) List...
‘Should I start a podcast?‘ with Ronsley Vaz
In this episode, Franziska talks to Ronsley Vaz from We Are Podcast about podcasting for small business owners. Tune in to find out whether you should start a podcast!
Marketing Tip: Delighting your Audience with Nils Vesk
What unexpected action can you take that adds value and entertainment to your audience? In this episode of Basic Bananas TV, Franziska Iseli sits down with Nils Vesk of Innovation Blueprint to discuss the significance of delighting your customers...
Practical marketing tips with Sally Mussared
In this episode, one of our Clever Bunch members Sally Mussared, an incredible business woman shares three marketing strategies that have made a huge impact in her business.