Basic Bananas Journal
The latest tips from the Basic Bananas team

How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more


Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more

4 Steps to Use Marketing Like a Science!
Just like science, marketing too can be tracked and measured! In this episode of BBTV, Franziska shares 4 steps to testing out different strategies to discover proof of what works for your business and what needs to go! (1:04) Try a strategy (1:12)...
S07 Episode 32: How to craft your own content marketing calendar
In this episode you will discover... How to create your own content marketing calendar Why content marketing is one of the best ways to gain credibility and trust in the market How to come up with an abundance of topics to talk about Here is to...
How to Stay Motivated In Business!
In this episode of BBTV, cofounder Christo Hall discusses a shared feeling of lack of motivation some business owners might feel overtime. You will learn how to avoid those feelings of boredom and how you can better your business for the world!...
S07 Episode 31: How to get more referrals
In this episode you will discover... Why word-of- mouth is not a marketing strategy How to attract a constant flow of warm leads The four steps to setting up an effective referral system Here is to creating ripple effects of brilliance for business...
How to Incorporate Your Values into the Interviewing Process
How do you secure one of your biggest assets (aka your team)? Through the right hiring processes! In this episode of BBTV, Franziska shares how you can discover the right people for your team by incorporating your values during the interview...
S07 Episode 30: Sales conversations – How to sell without being salesy
In this episode you will discover... How to use body language to win people over The number one facial expression to be become likeable instantly How to increase your sales by understanding your numbers Here is to creating ripple effects of...
Are you in the right business?
In this episode of BBTV, cofounder Franziska Iseli shares the questions you need to ask yourself if you are feeling flat in your personal business. You‘ll walk away from this video tip with a sense of relief and inspiration to take on something...
S07 Episode 29: The most important marketing laws to increase conversions
In this episode you will discover... The eight laws of influence and why they are so important when it comes to marketing your business How to increase your conversion rates Why it is so important to use these laws with integrity. Here is to...
Couples in Business Together
Do you work in business with your life partner? In this episode of BBTV, cofounder Christo Hall shares 4 tips on how to thrive working as a couple together in business! 1:05 Love what you do! 1:20 No Ego 1:50 Different roles 2:23 Work hat 3:23...