Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
S13 EPISODE 15: Structuring Your Products and Services to Maximise Sales
The way you position your products and services will have a big impact on your sales results. In this episode, you’ll discover… How to structure and review the positioning of your different products and services What products to feature and how to...
S13 EPISODE 14: Pinterest Marketing – One of the most underestimated channels in 2023?
Could Pinterest become one of your most powerful allies in the world of marketing? Pinterest is like a digital playground for your business to attract customers in a fun and engaging way. It's a treasure trove of inspiration and creativity, giving...
S13 EPISODE 13: LESSONS FROM AN ECOMMERCE BUSINESS – A FIRESIDE CHAT WITH MARG ANDERSON FROM PARADISO CERAMICS
Running an Ecommerce business comes with its own set of challenges including finding the right products, marketing to the right audiences and driving a profit. Please meet Margaret Anderson from Paradiso Ceramics who shares some of her lessons on...
[MARKETING] THE IMPORTANCE OF OWNING THE DECISION MAKING PERIOD
Discover how to master the art of owning the decision making period in order to acquire more customers through your various marketing channels. Most businesses neglect the most important time of a customer journey and...
![S13 EPISODE 12: [CASE STUDY] THE MARKETING ECO-SYSTEM™ TO MAP OUT YOUR MARKETING ACTIVITIES](https://www.basicbananas.com/wp-content/uploads/2023/07/BB_Podcast_S13E12-02-400x250.jpg)
S13 EPISODE 12: [CASE STUDY] THE MARKETING ECO-SYSTEM™ TO MAP OUT YOUR MARKETING ACTIVITIES
Many business owners just wing it when it comes to their marketing activities and efforts which often results in a lack of customers and cashflow! In this episode, Franziska Iseli shares a framework you can use to bring structure into your...
S13 EPISODE 11: WELCOMING THE LGBT+ COMMUNITY INTO YOUR BUSINESS – INTERVIEW WITH ADAM BOLD
Adam Bold runs a business called Points of Difference Travel and Events and in this episode, he shares his know knowledge and experience with marketing to the LGBT+ community. Some of the highlights of this episode include… Examples of different...
S13 EPISODE 10: LESSONS FROM A 30-YEAR OLD BUSINESS – A FIRESIDE CHAT WITH DENISE NEVILLE FROM TRANZITION GROUP
How do you keep your business alive and flourishing for three decades?! Please meet Denise Neville from Tranzition Group, an executive recruitment and partnership firm passionate about the growth of companies and individuals who has been doing...
S13 EPISODE 09: How to Increase Your ‘Flow-ability’ in Times of Change
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” Charles Darwin For business owners, adaptability is an amazing superpower. As change is accelerating in...
The Power of Words in Marketing and Sales: Are We The Right Fit?
In this episode, Franziska shares the importance of using the right words in marketing communication. https://youtu.be/xw9aoei-61U Highlights: 0:08 One question that will transform your sales returns 1:34 Focus on your audience vs you 2:00 Pushing...