Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
Crafting Compelling Marketing Messages
The copy that you write as part of your marketing is just as important as the images you are using. Messaging should be an important part of your marketing campaign! Franziska Iseli shares her tips on how to craft compelling marketing messages....
S08 EPISODE 11: How to Build a Marketing Team
Building a marketing team is essential to scale up your business. This is one of the most common questions we are asked, ‘how do I build a marketing team‘. In this episode you‘ll discover... How to build up your marketing team What your role...
HOW TO SELL WITHOUT BEING SALESY
As a business owner it is extremely important to know how to sell your products or services in the most efficient way. However, it can be difficult to sell without coming across as pushy! In this BBTV, Christo Hall shares his tips on how to do just...
S08 EPISODE 10: How to compete in a highly competitive market
Competition is ever increasing and small businesses continuously have to figure out ways to attract customers without breaking the bank. Luckily there are some ways to do just that even on a small budget. In this episode you‘ll discover... How to...
How to Be Engaging on Camera
Video marketing is one of the best marketing tools to help you build trust and add value as a business owner! However, most business owners fear watching themselves on a camera and that‘s such a shame. In this BBTV, Franziska Iseli shares five tips...
S08 EPISODE 9: The Amazon Way – the 14 Leadership Principles
Amazon is one of the most incredible businesses in the world right now so we sat down with one of their leaders to discuss the 14 leadership principles every employee at Amazon knows, lives and breathes. In this episode you‘ll discover... The 14...
Indulging in New Markets
Expanding your markets is exciting but you have to make sure you are smart about it first! In this BBTV business tip, Franziska Iseli shares the four questions you need to ask yourself to determine how to enter a specific market! (0:48) Who do you...
S08 EPISODE 8: The Six Key Strategies to Face Failure
Unless you are a superhuman, you‘ve most likely faced failure more than once in your lifetime! And as much as there are plenty of great motivational quotes out there to tell you that ‘there is no failure, only feedback‘, motivating you to get back...
How to Rapidly Grow Your Business
In this BBTV, cofounder Christo Hall shares the steps you need to take to really ramp your business up! Rather than sitting back and letting your to-do list take over, Christo shares the next course of action you need to take so that your business...