Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
S10 EPISODE 21: How to Turn Your Knowledge Into a Product, Program or Course
This is an awesome episode if you are someone who has a lot of knowledge on a topic and you want to turn this knowledge into a product, program or course, so you can generate revenue from your knowledge. This is an especially valuable episode for...
How to stand out by owning your brand vocabulary
Owning your brand vocabulary is one of the best ways to stand out and become ‘talkaboutable‘. A smart brand strategy helps you to differentiate in your industry and attract more loyal followers. Language is one piece of your branding puzzle! What...
S10 EPISODE 20: Entrepreneurs in the Spotlight – Behind-the-scenes of a retail business
Many retail businesses have been hit hard during COVID19 with some having had to close shop. Meanwhile, others are adjusting fast and thriving thanks to increased online sales. Today we are speaking with Karla Armas from Nordic Fusion who gives us...
S10 EPISODE 19: Why feeling all the feels is better than avoiding them
Do you sometimes feel like you are riding on an emotional rollercoaster ride? One day you are on top of the world, the next you are bawling your eyes out. You are not alone! Today we are speaking with Alex Shea from The Change Room about how to...
How to Create Headlines that Convert
Learn how to create headlines, which get the attention of the right kind of prospects and intrigue them. “Five times more people will always read a headline compared to any body text,” said David Ogilvy, considered to be the grandfather of...
S10 EPISODE 18: Entrepreneurs in the Spotlight – Behind-the-scenes of a dance studio
What do you do when you are forced to pretty much close your ‘business as usual‘? You freak out for a few hours and then you get to work! Please meet Michelle & Kevin, the founders of Legs Dance Studio as they share an honest behind-the-scenes...
S10 EPISODE 17: Entrepreneurs in the Spotlight – Behind-the-scenes of a coffee roaster
Please meet Jamie, the co-owner of Cosmorex Coffee, a 3rd generation coffee roaster with a focus on customer experience. In this episode, you will discover... The importance of building a recognizable brand. How to make it through challenging times...
How to Maximise Your Return on Sales
Every marketing activity costs you something whether it‘s time or money, so we want to look for ways to generate the biggest return from every sale you make. It‘s not about squeezing your customers for more money but simply finding ways to increase...
S10 EPISODE 16: The Courage Map – 13 Principles For Living Boldly Part 2
Expand your courage boundaries as Franziska shares two principles from her latest work The Courage Map. In this episode, you will discover... How to avoid the comparison trap. The power of momentary perfection. How non-attachment can lead you to...