Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
S11 EPISODE 22: The #1 tool every successful business owner uses and how you can too
How do the most successful business owners make some of their biggest and most courageous decisions? They tap into their intuition. In fact, intuition is one of our most powerful tools (the #1 tool even). And the good news is that we all have it....
What Problem Are You Solving?
Fresh off the latest projects at our branding agency, The Business Hood, Franziska talks about the power of rethinking the positioning of your business. Which begs the question, "What problem are you solving?" Highlights: Where to start when it...
Are Apple and Google Really Listening?
In this episode, Christo attempts to answer one of the lingering questions in our minds, “Are Apple and Google really listening to you?” Highlights: The Earplugs Story 0:17 Facebook and Instagram targeting 1:12 Lookalike audiences 2:12 What Google...
S11 EPISODE 21: How to Stop Procrastinating
As business owners and marketers, one of the biggest challenges to constantly overcome is procrastination. We are usually the most valuable resource in our own businesses, so we need to make sure we complete the highest impacts tasks, and stop...
Five Social Media Myths
Franziska’s back in this myth-busting episode to share five common misconceptions about social media and how to overcome them. Highlights: Myth #1 You need to use as many social media channels as possible 00:34 Myth #2 Don’t stalk people 1:36 Myth...
The Different Levels of Success
In this episode, Christo shares some insights around the different levels business owners move through whilst building a business and ultimately, achieving success. Highlights: Level 1: The “Exciting” Part 0:21 Level 2: The Reality 0:34 Level 3:...
S11 EPISODE 20: Different Levels of Business Success
At different points in the entrepreneurial journey, we will all face unique challenges that shape us as business owners. In this episode, Christo discusses the distinct levels of business success he sees business owners go through as they grow a...
Are you charging enough?
Are you confident you’re charging enough for what you offer? In this episode, Franziska reveals some split testing results of different pricing and price points. Find out... ...how to figure out pricing if you’re offering smaller-priced items 3:28...
How To Increase Conversions On Your Website With This Simple Strategy
As a general rule, confused customers don’t buy. In this episode, Christo shares how to increase conversions on your website, and the importance of having a clear entry product or call to action on your homepage. Highlights: Confusion ≠ sales 0:25...