Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
The Culture Matrix™ (Part 2 of 4)
In the second episode of this 4-part series, Franziska explains how to review the Culture Pulse Check results from your team in order to come up with a set of principles, behaviours and non-behaviours that are all in line with your brand strategy...
The Culture Matrix™ (Part 1 of 4)
In this first episode of a 4-part series, Franziska shares 10 questions you could ask your team in order to help you understand where your culture matrix is at the moment. Highlights 0:00 Intro 0:31 Why culture matters 1:16 The Culture Code 2:04...
S12 EPISODE 3: Special edition – An intimate conversation with Aga & Franziska about juggling business, work & babies
Working mums and mums-to-be, this one is for you! Do you often feel like you’ve got so much on your plate and you just don’t know how to fit it all in? Or are you expecting and wondering what work will look like after you have a baby? In this...
How to Get Higher Returns from Marketing Spend
In this episode, Christo shares the answer to a common question that keeps coming up: How do I get higher returns from my marketing spend? Highlights: 0:00 Intro 0:18 A little shift on your thinking 0:35 How to make...
S12 EPISODE 2: How to Track Your Marketing
One of the most confusing things about marketing is trying to work out if it’s actually working or not. Many business owners don’t really know how to track if their marketing is working or not, which leads to a lot of wasted time and money, or even...
How to Write an Effective Purpose Statement
One of the key elements of a really good brand strategy is to have a compelling and meaningful purpose statement for your business. Whether you already have a great purpose statement, need a refresh, or just starting...
Selling for Non-Sellers
Sales Tip Alert! Christo’s back with another useful selling tip for business owners who cringe whenever it’s time to “sell”. Highlights 0:00 Intro 0:17 “I don’t want to be a salesperson” 0:50 The reason we get annoyed...
S12 EPISODE 1: Bring on 2022 – How to make this year an amazing one, with a clever plan and a bucket load of motivation
Are you excited for this year? In this episode, our co-founder Franziska Iseli takes you through the five phases to kick off the year in style, with a clever plan, and get yourself motivated and excited. Whether you’re starting with a blank slate...
How to Write a Great Job Ad To Attract The Best Talent
How do you attract the best talent and keep the A-players? In this episode, Franziska highlights the connection between a job posting and marketing your business to make sure your advertised position stands out to...