Basic Bananas Journal
The latest tips from the Basic Bananas team

How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more


Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more

How to finish EOFY Strong
Are you all set for the End of financial year (EOFY)? What are the things that you need to consider? Christo’s here with a quick tip for all business owners. Highlights: 0:00 Intro 0:40 Spend to save 1:10 It’s time to...
S12 EPISODE 10: [Entrepreneur Spotlight] From part-time start up to thriving business in less than 12 months
It takes courage to start your own business and even more so to invest in your business growth! Please meet Tamara, the brilliant founder of Studio Tamara, one of our Clever Bunch graduates who went from starting her own business and quitting a...
How to Solve Your Biggest Marketing Problem
In this episode, Christo’s back with a quick tip explaining your biggest marketing problem and how to solve it. Highlights: 0:00 Intro 0:20 The biggest challenge 1:36 The reality is… 2:56 The Blast Off Marketing...
S12 EPISODE 9: How to stop leaking profits
Everyone can find more profit in their business and who wouldn’t love to know some tried and tested strategies to generate more with very little extra effort. How to stop leaking profits? Kevin Bees shares ways for you to generate more profit...
How do I get quick cash into my business?
No, this isn’t a Zoom background, Christo’s in Fiji for real! And he’s there to share the quickest way to get quick cash into your business. Highlights: 0:00 Intro 0:24 The quickest way to get $$$ 1:01 To keep the cash...
How much should I spend on marketing?
Fresh from filming a masterclass for a business channel, Franziska sheds some light to the question, “What marketing budget should I spend?” Highlights: 0:00 Introduction 0:25 The long answer 1:08 The short answer Do...
S12 EPISODE 8: How to scale through collaborations with Lisa Sweeney
Business is a team sport! Or in the words of one of our favourite African proverbs: “If you want to go fast, go alone, if you want to go far, go together.” Scaling your business through collaborations is incredibly effective. In this episode, we...
Do I need a .com domain for my business? | How to choose the right domain extension for your business
In this episode, Franziska answers the question: does your business need a dot-com URL domain, or can you use another URL? Highlights: 0:00 Intro 0:43 The Answer 1:43 Why “.com” is preferable 2:22 Other things to consider… 3:51 What are the options...
S12 EPISODE 7: How to turn your knowledge into products
The last two years have pushed many business owners to change their offerings to survive the rapid change in consumer behaviour. For some, there has been a huge opportunity to digitize their knowledge and add an additional revenue stream to their...