Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
How to Solve Your Biggest Marketing Problem
In this episode, Christo’s back with a quick tip explaining your biggest marketing problem and how to solve it. Highlights: 0:00 Intro 0:20 The biggest challenge 1:36 The reality is… 2:56 The Blast Off Marketing...
S12 EPISODE 9: How to stop leaking profits
Everyone can find more profit in their business and who wouldn’t love to know some tried and tested strategies to generate more with very little extra effort. How to stop leaking profits? Kevin Bees shares ways for you to generate more profit...
How do I get quick cash into my business?
No, this isn’t a Zoom background, Christo’s in Fiji for real! And he’s there to share the quickest way to get quick cash into your business. Highlights: 0:00 Intro 0:24 The quickest way to get $$$ 1:01 To keep the cash...
How much should I spend on marketing?
Fresh from filming a masterclass for a business channel, Franziska sheds some light to the question, “What marketing budget should I spend?” Highlights: 0:00 Introduction 0:25 The long answer 1:08 The short answer Do...
S12 EPISODE 8: How to scale through collaborations with Lisa Sweeney
Business is a team sport! Or in the words of one of our favourite African proverbs: “If you want to go fast, go alone, if you want to go far, go together.” Scaling your business through collaborations is incredibly effective. In this episode, we...
Do I need a .com domain for my business? | How to choose the right domain extension for your business
In this episode, Franziska answers the question: does your business need a dot-com URL domain, or can you use another URL? Highlights: 0:00 Intro 0:43 The Answer 1:43 Why “.com” is preferable 2:22 Other things to consider… 3:51 What are the options...
S12 EPISODE 7: How to turn your knowledge into products
The last two years have pushed many business owners to change their offerings to survive the rapid change in consumer behaviour. For some, there has been a huge opportunity to digitize their knowledge and add an additional revenue stream to their...
Apple’s New Mail Privacy Protection: What does it mean for your email marketing strategies?
In this episode, Christo clarifies Apple’s latest update (iOS 15) when it comes to email marketing and how it may impact mass email campaigns. Highlights 0:00 Introduction 0:36 iOS update: What happened? 1:54 Adjusting your database triggers 2:24...
Little ninja hack: How to ‘get into somebody’s pants’ (metaphorically!)
In this episode, Franziska shares a little ninja hack - how you can get into somebody’s pants (metaphorically of course) and how this can be very useful in the business world. It’s all about the personal touch (no pun intended:-)). Highlights: 0:28...