Basic Bananas Journal
The latest tips from the Basic Bananas team


How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more


Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
S16 EPISODE 14: How a 13-Year-Old Is Creating Apps and Business Tools with AI with Lachlan Farmer
What if the person who inspired you to use AI wasn’t a tech expert… but a 13-year-old? 🤯 When Lachlan Farmer attended a recent AI event, he built more custom GPTs in a day than many business owners had built all year. Using tools like…
S16 EPISODE 13: Build a Business That Gives You Freedom, Not Burnout with Paul Wright
What’s the point of building a successful business… if you never get to enjoy your life? 👀 Paul Wright built and sold multiple clinics, created a business with a “freedom score” of zero, and made a decision early on that family time…
S16 E12: Everyone Is Getting AI Wrong… Here’s the Truth with Erik Huberman
In this episode, Franziska chats with Erik Huberman, CEO of Hawke Media, about a refreshingly optimistic take on AI and marketing. Instead of fear and hype, Erik shares why AI should be used to amplify your team, not replace it, and how businesses…
S16 E11: From Burnout to Freedom: How One Business Owner Changed His Life at 50 with Matt Starling
Build a business that fits your life 🏄🏻♂️ What if success didn’t mean burnout? In this episode, Matt Starling shares how he went from running a demanding hospitality business to creating a flexible,…
S16 E10: AI Can Hack You in Minutes… Here’s How to Stay Safe with Bruno Lecoq
In this episode, Kevin sits down with Bruno Lecoq to unpack the growing risks of AI in cybersecurity and how businesses can protect themselves while embracing AI and automation. From AI powered threats to managing AI agents inside your business,…
S16 E09: AI Security & Automation: How to Safely Use AI Agents in Your Business with Michael Dockery
In this episode, Kevin Bees chats with Michael Dockery about the real risks of AI, how businesses can stay secure, and why AI agents are set to transform the way we work and automate tasks. Key Highlights: ✅ AI security starts with the…
S16 E08: SEO for the AI Era: How to Show Up in ChatGPT and AI Search with Dave Burnett
Search is changing fast and it’s no longer just about ranking on Google but also showing up in AI answers. In this episode, Franziska is joined by Dave Burnett, founder of AOK Marketing, who has spent nearly three decades in marketing and SEO. Dave…
S16 E07: How Small Businesses Use Record-Breaking to Stand Out and Get Publicity with Helen Taylor
What if your next marketing campaign… made history? 🏆 Not metaphorically. Literally. In this episode, Kevin sits down with Helen Taylor, co-founder of the Australian Book of Records, to unpack a wildly creative idea: using a world record…
S16 EPISODE 06: Making Emotions Measurable: InTruth, Emotion AI & Emotional Health with Nicole Gibson
What if our feelings could be measured as precisely as our physical performance? In this episode, Kevin dives deep into the rapidly evolving world of Emotion AI to explore the future of emotional intelligence with Nicole Gibson, the visionary…
