Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
S15 EPISODE 10: The AI Boom Is Here – What It Means for You as a Business Owner with Kevin Bees
AI is no longer the future—it’s happening right now, in fact, it has been for years:-). From kids creating books with a few clicks to businesses saving hours with smart tools, artificial intelligence is transforming how...
S15 EPISODE 09: The Real Way to Use LinkedIn for Business with Joe Apfelbaum
LinkedIn isn’t just a social media platform—it’s a 24/7 networking event that can transform your business. With over 52,000 followers, Joe Apfelbaum knows how to leverage LinkedIn to generate leads, make meaningful...
S15 EPISODE 08: The Power of Brand Archetypes with Tracey Felicidade Jones
What makes a brand stand the test of time? Why do some businesses become household names while others fade into obscurity? In this episode, we dive deep into the art of branding with Tracey Felicidade Jones, a...
S15 EPISODE 07: The Life Cycle for Smart Digital Marketing Success with Jim Mitte
Ever wonder why some digital marketing strategies thrive while others flounder? The secret might just lie in nature—specifically, in the life cycle of a turtle. In this episode, we explore the brilliant Turtlehut Life...
S15 EPISODE 06: How to Protect and Commercialise Your Brand with Innovation Expert Simon Rowell
Did you know your business name could be one of your most valuable assets—but only if you protect it properly? In this episode, we’re diving into the fascinating world of intellectual property and brand protection with...
S15 EPISODE 05: The B2B Sales Playbook with David Fastuca
Sales is the lifeblood of any business, yet many founders struggle to create a repeatable and scalable sales system. What if you had a playbook to generate a flood of qualified deals and close them with confidence? In...
S15 EPISODE 04: How Product-Based Businesses Can Scale Fast with Outsourcing with Rob Harris
When your eCommerce or product-based business starts to grow, handling everything from order fulfillment to shipping can feel overwhelming. Whether you're packing boxes or managing in-store merchandising, the key to...
S15 EPISODE 03: Mastering Your Marketing, Sales, and Customer Support Tech Stack with Revenue Operations with Christian Geissendoerfer
In today's fast-paced digital landscape, how can businesses seamlessly integrate their marketing, sales, and customer support efforts to provide a unified experience? With the right tools and strategies, companies can...
S15 EPISODE 02: How to Navigate the Emotional Journey of an Entrepreneurial Exit with Kim Whitaker
What does it take to successfully sell your business and move forward with confidence? For many entrepreneurs, selling their business is both an exciting and challenging transition. But there’s more to an exit than just...