Basic Bananas Journal 
The latest tips from the Basic Bananas team
From Praise to Publicity – Jess B (Intern)
The importance of testimonials for marketing Praise from an existing customer is increasingly important to a prospective customer‘s perceived value of a product or service. It‘s kind of like online word-of-mouth marketing between complete strangers...
Work, Life and Everything In-between – by Jess Browne (marketing intern)
Today we're going to look at ways to have a life and busy schedule. Do you have no time and energy to do things for yourself? Do you take your work home with you? Do you never have time to think? If you find yourself answering 'yes' to these...
Marketing Trends for 2013
Good news or bad news? Let‘s look at a few small business marketing trends for 2013 Wow, over the last few weeks I must have been asked this question at least twenty times! What‘s going to happen in the small business marketing world in 2013? So I...
Lessons from Mongolia (Part 1)
This article is coming to you from somewhere in between Mongolia and Russia as I‘m sitting on the Trans-Siberian railway admiring the landscapes and thinking about how there is so much we can learn from the Mongolian nomads. Living with the nomads...
How to find your keywords – Online marketing using keywords
What are keywords? We are often asked ‘what are keywords and how do I find them?‘ Keywords are the words that you would like to be found for when people search for your business online. So, let‘s say someone does a search for 'fresh apples' in...
NEWS: Give this whale a name!
Basic Bananas is the first business ever to adopt a whale through the Icon Humpback Project! Help us find a name for the whale (it's a girl:-)).
Free Resource – Your Ideal Day Template
Click here to download: Your Ideal Day Template
The end of the year is no time to sit and wait…. By Franziska Iseli-Hall
The end of the year is nearing and a lot of businesses are taking the foot off the pedal, getting ready for some down time over Christmas and New Years. The festive season does seem like a good excuse to stop, but if you want to start 2012 with a...
Marketing Planning Template for 2012
Download your free marketing planning template for 2012 here: Small Business Marketing Planning Template for 2012